La Bottega Collective: A New Era in Luxury Hospitality Supplies
Milan – La Bottega, a prominent player in the luxury hospitality supplies sector, is poised for significant global expansion following a strategic investment from the Ruffini family, known for their leadership in the fashion industry through Moncler. This move marks a pivotal moment for the Italian firm, which has rebranded itself as La Bottega Collective, a name that reflects its broader ambitions and diverse offerings.
A Comprehensive Portfolio
On Monday, La Bottega Collective unveiled its new identity, which now encompasses several luxury brands under its umbrella. This includes its founding company, La Bottega, along with Beltrami, a luxury textile manufacturer from Bergamo; Vanity Group, an Australian leader in beauty essentials; Palatino Hospitality, which specializes in luxury hospitality accessories in Hong Kong and Paris; and White Privé, a new textiles brand focused on bath-to-table collections for hotels.
This rebranding signifies La Bottega’s evolution into a platform that not only provides artisanal and luxury products but also emphasizes bespoke services tailored for high-end hotels. The company aims to cater to prestigious clients such as Four Seasons, The Mandarin Oriental, Aman, Ritz-Carlton, Rocco Forte, and Bulgari, enhancing their guest experiences with exclusive offerings.
A New Showroom in Milan
In conjunction with its rebranding, La Bottega Collective inaugurated a new showroom located on Via della Spiga 46, in Milan’s renowned Quadrilatero shopping district. This space is designed to evoke the ambiance of a luxurious hotel, allowing clients to engage with the brand in a setting that reflects its commitment to quality and elegance. The showroom serves as a hub for both existing and potential clients, showcasing the company’s extensive range of products and services.
Global Expansion Plans
Following the launch in Milan, La Bottega Collective has ambitious plans to open additional showrooms in New York and Dubai, with events scheduled for November. These cities are strategically important, housing offices that oversee operations in the Americas and the Middle East. By 2026, the company plans to expand its presence further, with initiatives in major cities such as London, Paris, Barcelona, Singapore, Hong Kong, Shanghai, and Sydney.
Strategic Investment and Leadership
The recent investment from the Ruffini family, specifically through their holding company Ou(r) Group, has been a significant catalyst for La Bottega’s growth. The Ruffini family acquired a 14.7 percent minority stake in La Bottega FounderCo, the parent company of La Bottega. This partnership is expected to bolster La Bottega’s market position and enhance its innovative capabilities.
La Bottega has been a staple in the hospitality industry since its inception in 1981, known for curating high-quality fragrances and toiletry products from esteemed Italian brands like Culti and Ortigia, as well as international names such as Etro and Diptyque. The company has evolved to offer a comprehensive suite of services, including bespoke products and dry amenities like vanity kits and slippers, catering to hotels worldwide.
Vision for the Future
Tommaso Pacini, the CEO of La Bottega Collective, articulated the company’s vision, stating, “We are what didn’t exist before: a unique place where everything you need can be found. A player that designs hospitality experiences around people’s desires.” This statement underscores the company’s commitment to innovation and excellence in the luxury hospitality sector.
La Bottega FounderCo is primarily owned by the Pacini family, holding a 50.4 percent stake, while private equity firm Three Hills Capital Partners owns the remaining 49.6 percent. Three Hills has a diverse portfolio, including investments in Aquafil and the historic Milanese café and restaurant group Sant Ambroeus.
The Ruffini Family’s Influence
The Ruffini family, through their two holding companies, has a significant presence in the luxury market. Ou(r) Group, led by Pietro Ruffini, son of Moncler’s CEO Remo Ruffini, is focused on supporting La Bottega Collective’s growth strategy. Pietro emphasized the uniqueness of La Bottega Collective, stating, “We believe in the company’s innovative vision and growth strategy, and we are ready to support its strategic consolidation and its leadership within the sector.”
Financial Performance and Workforce
La Bottega Collective reported impressive financial performance, achieving revenues of 200 million euros in 2024. The company employs over 900 individuals across five continents and serves approximately 15,000 clients globally. This extensive network positions La Bottega as a formidable player in the luxury hospitality supplies market.
Conclusion
La Bottega Collective’s rebranding and strategic expansion reflect a significant shift in the luxury hospitality supplies landscape. With the backing of the Ruffini family and a commitment to innovation, the company is well-positioned to redefine luxury experiences in the hospitality sector. As it prepares to launch new showrooms and expand its global footprint, La Bottega Collective is set to become a leading force in creating bespoke, high-quality products and services for luxury hotels around the world.
