Alex Morgan: From Soccer Star to Business Mogul
DEL MAR, Calif. – A year ago, Alex Morgan, a name synonymous with women’s soccer, made headlines not just for her illustrious career but for a life-changing announcement: she was pregnant and retiring from professional soccer. In a candid moment, Morgan reflected on her emotions, stating, “I was like, OK, it’s out there. Now I’m going to enjoy it.” This transition marks a significant chapter in her life, one that extends beyond the soccer field and into the realm of business.
A Legacy of Achievement
Morgan’s 15-year career is nothing short of remarkable. With two FIFA World Cup titles, an Olympic gold medal, and numerous club trophies, she has been a pivotal figure in the U.S. Women’s National Team (USWNT). Her influence transcended sports; she became a global icon, securing lucrative endorsements with brands like Coca-Cola and Nike, and even inspiring a custom Barbie doll. However, her journey has also highlighted the systemic issues facing female athletes, including inadequate media coverage and low salaries-issues she has actively sought to address.
Embracing New Opportunities
As Morgan steps into retirement, she is not merely looking back at her achievements but is also focused on her future. She has become a minority investor in San Diego Wave FC, the last team she played for, and is involved in various ventures, including a new 3-on-3 women’s basketball league called Unrivaled. In 2019, she co-founded Togethxr, a content brand aimed at empowering women athletes, alongside fellow Olympic champions Sue Bird, Simone Manuel, and Chloe Kim.
“I realized that there are so many ways for athletes to carry on their business far past their playing career,” Morgan explained. “I was juggling a lot of things at once and trying to learn a lot of new things off the field.” This proactive approach has allowed her to transition smoothly from athlete to entrepreneur.
A New Era of Investment
Morgan’s business acumen has attracted the attention of influential investors. Olivia Walton, founder of Ingeborg Investments, met Morgan at a women’s venture capital conference and was impressed by her vision. “Alex approaches business the same way she approaches competition-with curiosity, intensity, and purpose,” Walton noted. This perspective is crucial in a landscape where female athletes are increasingly taking control of their narratives and financial futures.
Togethxr has already shown promise, reporting a significant increase in revenue and valuation, reaching $30 million last year. Walton emphasized Morgan’s unique position in the industry, stating, “Few people can walk into a room and be listened to equally by players, sponsors, and investors like Alex can.”
Balancing Family and Business
In addition to her business ventures, Morgan is now a mother of two. She emphasizes the importance of balance in her life, often taking time for simple activities like walking. Through Trybe Ventures, an investment firm she co-founded with her husband, Servando Carrasco, Morgan has stakes in various companies, including media and sports technology firms.
Dan Levy, Morgan’s long-time agent, remarked on the rarity of athletes successfully managing both their sports careers and business ventures. “A lot of athletes struggle with trying to figure out how to manage their career and build their business outside of it,” he said. Morgan’s ability to navigate these challenges speaks to her determination and adaptability.
A Voice for Change
Morgan’s influence extends beyond business; she has been a vocal advocate for change within the NWSL and U.S. Soccer. Her efforts contributed to the USWNT’s landmark equal pay settlement in 2022, a culmination of a six-year battle for fairness. She has also been instrumental in addressing issues of workplace culture within the NWSL, advocating for better treatment and protections for players.
Last year, amid allegations of a toxic work environment at the Wave, Morgan took a stand, tweeting, “It is clear that there is so much work to be done.” Since then, the team has undergone significant changes, including a new ownership structure and a revamped front office.
The Evolution of the NWSL
Morgan has observed the evolution of the NWSL since its inception in 2013. “The league has significantly improved from the leanest years,” she stated, highlighting the progress made in player rights and workplace protections. The new collective bargaining agreement (CBA) has introduced policies such as paid mental health leave, a crucial development for player well-being.
“Players now can take breaks without repercussion,” Morgan noted, reflecting on her own experiences. “Everyone needs a break at some point, whether it’s in their second year or 15th year playing sports.” Her advocacy for mental health resources and family planning underscores her commitment to the players’ welfare.
A Vision for the Future
Morgan’s commitment to women’s sports is encapsulated in Togethxr’s slogan: “Everyone Watches Women’s Sports.” This mantra is not just a catchy phrase; it reflects a growing trend in the sports industry. The NWSL has seen a surge in team valuations, with sales skyrocketing from $2 million five years ago to $250 million for Angel City FC last year. Transfer fees have also reached unprecedented heights, signaling a robust investment in female athletes.
As Morgan looks to the future, she hinted at another investment in women’s sports “soon.” Her journey from soccer star to business leader is a testament to her resilience and vision. “Anyone who’s smart is getting into investing in women’s sports,” she asserted, recognizing the potential for growth in this burgeoning market.
Conclusion
Alex Morgan’s transition from a celebrated athlete to a business leader exemplifies the evolving landscape of women’s sports. Her commitment to advocacy, investment, and empowerment is reshaping the narrative for female athletes. As she continues to navigate this new chapter, Morgan remains a powerful voice for change, inspiring the next generation of athletes to pursue their dreams both on and off the field.
