Vaquera Unveils Its First Fragrance in Collaboration with Comme des Garçons
Published: September 26, 2025
In an exciting development for fragrance enthusiasts and fashion aficionados alike, New York-based label Vaquera is set to launch its inaugural fragrance, “Classique Perdu,” in partnership with the renowned Comme des Garçons Parfums. This collaboration marks a significant milestone for Vaquera, a brand known for its avant-garde approach to fashion, as it ventures into the world of scent.
A Nostalgic Journey
Scheduled to debut on September 30, “Classique Perdu,” which translates to “Lost Classic,” aims to evoke a sense of nostalgia while inviting wearers to rediscover familiar scents from their past. The fragrance draws inspiration from the iconic perfume advertisements of the 1990s, a time when scent marketing was at its peak, and the emotional connections to fragrances were deeply ingrained in popular culture.
The creators of “Classique Perdu” have crafted a scent that encapsulates the essence of childhood memories, including the sweet, chemical aroma of a car’s air conditioning during summer road trips, the airy scent of freshly dried hair, and the metallic shimmer of a sunlit fountain. This unique blend of memories aims to create a fragrance that feels both familiar and forgotten, inviting users to embark on a sensory journey.
The Art of Creation
The fragrance was developed under the expert guidance of Christian Astuguevieille, the creative director of Comme des Garçons Parfums, alongside perfumer Suzy Le Helley. Their collaboration has resulted in a complex olfactory profile that opens with intriguing notes of lavandin, tomato leaf, and a permanent marker accord, complemented by the sweetness of blackcurrant.
As the scent evolves, the heart reveals a blend of clary sage, iris, and a solar rose, creating a floral yet earthy experience. The fragrance then settles into a warm base of styrax resin, sandalwood, suede, and evernyl, providing a rich and lasting finish. This intricate layering of scents reflects the innovative spirit of both Vaquera and Comme des Garçons, known for pushing the boundaries of traditional fragrance design.
Packaging and Pricing
“Classique Perdu” will be available in a 30ml clear bottle adorned with liquidation-style stickers, a nod to the brand’s playful and unconventional aesthetic. Priced at $85, the fragrance is positioned as an accessible luxury, appealing to a wide range of consumers who appreciate both quality and creativity in their personal scents.
Industry Reactions
Vaquera’s announcement has generated buzz within the fashion and fragrance communities. The brand’s statement emphasizes that “Classique Perdu is a rediscovered classic, found where you least expect it.” This sentiment resonates with the current trend of nostalgia in fashion and beauty, where consumers are increasingly drawn to products that evoke memories and emotions.
Adrian Joffe, CEO of Comme des Garçons International, expressed his admiration for Vaquera’s unique approach, stating, “I’ve always been drawn to Vaquera’s iconoclastic tendencies. When I heard the title Classique Perdu, I was surprised-but then realized it made perfect sense.” His comments highlight the synergy between the two brands, both of which prioritize creativity and innovation.
Launch and Availability
The fragrance will initially launch at select locations, including Comme des Garçons Paris, Dover Street Market in both Paris and London, and Dover Street Parfums Market in Paris. Following its debut, “Classique Perdu” will roll out globally to all Comme des Garçons, DSM, and Pocket stores, as well as select retailers worldwide by late October. This strategic rollout aims to maximize exposure and accessibility for fragrance enthusiasts around the globe.
A New Chapter for Vaquera
The launch of “Classique Perdu” signifies a new chapter for Vaquera, a brand that has consistently challenged the norms of fashion since its inception. Founded in 2013, Vaquera has garnered attention for its bold designs and commitment to inclusivity, often drawing inspiration from the diverse cultural landscape of New York City. The brand’s foray into fragrance is a natural extension of its creative vision, allowing it to explore new avenues of self-expression.
Conclusion
As Vaquera prepares to unveil “Classique Perdu,” the fragrance promises to be more than just a scent; it aims to encapsulate a moment in time, inviting wearers to reconnect with their past while embracing the present. With its innovative approach and rich olfactory profile, “Classique Perdu” is poised to make a significant impact in the fragrance market, appealing to both loyal fans of Vaquera and newcomers alike. As the fragrance world continues to evolve, collaborations like this one remind us of the power of scent to evoke memories and emotions, making it an essential part of our daily lives.
