Kith Expands to Chicago with Unique Asics Collaboration
Kith, the renowned streetwear boutique founded by Ronnie Fieg, is set to make its mark in Chicago with the opening of its first location in the Windy City. This expansion not only signifies Kith’s growing influence in the fashion landscape but also highlights a creative collaboration with Asics that draws inspiration from the historical significance of the World’s Fair.
A New Chapter for Kith
The grand opening of Kith Chicago is scheduled for this weekend, coinciding with the launch of a special sneaker collection created in partnership with Asics. This collaboration features seven unique sneaker designs, each reflecting the rich history of the World’s Fair, which both Chicago and New York City famously hosted in the past. Fieg shared the announcement via an Instagram post, offering followers a sneak peek into the store’s construction and the exclusive products that will be available, including merchandise for local sports teams like the Chicago Bulls and White Sox.
Fieg expressed his vision for the store, stating, “When thinking about a concept to bridge New York and Chicago, I found inspiration in the World’s Fair. This simple idea evolved into one of the most complex projects I’ve ever worked on with Asics.” The meticulous process involved over two years of development, resulting in 36 samples before finalizing the eight sneakers that showcase premium materials and intricate details.
The Sneaker Collection
The Kith x Asics collection will feature four distinct colorways of the Gel-Lyte 3 model, alongside one version each of the Gel-Lyte 3.1, Gel-Kayano 12.1, Gel-Mai 0.1, and Gel-Kayano 14. Each sneaker is designed to not only celebrate the legacy of the World’s Fair but also to resonate with the vibrant culture of Chicago, a city known for its architectural marvels and rich history.
The collection will be available for purchase during the opening event, with a global release set for October 6. While pricing details have yet to be disclosed, the anticipation surrounding the launch is palpable among sneaker enthusiasts and fashion aficionados alike.
Opening Events and Community Engagement
Kith Chicago will officially open its doors on Saturday, but the festivities will kick off a day earlier with a special event featuring a live panel discussion. This event will also showcase collections from other Asics enthusiasts, fostering a sense of community among sneaker lovers. Members of the Kith Loyalty program will have the opportunity to enter a drawing for exclusive access to this event, emphasizing Kith’s commitment to engaging its customer base.
Kith’s Growing Presence
With the opening of its Chicago location, Kith will have a total of 15 storefronts across the United States, including temporary spaces in Dallas. The brand has established a strong presence not only in major U.S. cities like Los Angeles, Miami, and New York City but also internationally in fashion capitals such as Paris, Tokyo, and London. This expansion reflects Kith’s strategy to tap into diverse markets while maintaining its core identity rooted in streetwear culture.
Historical Context: The World’s Fair
The World’s Fair has long been a platform for innovation and cultural exchange, with Chicago hosting the famous 1893 event that introduced the world to the Ferris wheel and electric lights. This historical backdrop serves as a fitting inspiration for Kith’s latest collection, as it embodies the spirit of creativity and progress that the fair represented. By linking the sneaker designs to this significant event, Kith not only pays homage to the past but also invites a new generation to appreciate the cultural narratives that shape their environment.
Conclusion
Kith’s entry into the Chicago market marks a significant milestone for the brand and the local fashion scene. With its unique Asics collaboration inspired by the World’s Fair, Kith is poised to attract both sneaker enthusiasts and casual shoppers alike. As the boutique prepares to open its doors, the excitement surrounding the launch underscores the enduring appeal of streetwear and its ability to connect communities through shared cultural experiences. As Kith continues to expand its footprint, it remains committed to blending history with contemporary fashion, ensuring that each new location tells a story that resonates with its audience.
