Loewe’s Spring 2026 Show: A Vibrant New Chapter Under McCollough and Hernandez
PARIS – The fashion world witnessed a significant transformation at Loewe’s Spring 2026 show, where designers Jack McCollough and Lazaro Hernandez unveiled their inaugural collection for the brand. The event, held in the vibrant 14th district of Paris, was marked by a striking entrance featuring a yellow and red painting by Ellsworth Kelly, setting the tone for a colorful and dynamic presentation.
A Star-Studded Affair
The show attracted a constellation of celebrities, including Sarah Paulson, Tracee Ellis Ross, Emily Ratajkowski, and Pedro Almodóvar, all eager to witness the new direction of Loewe. The atmosphere was electric, culminating in a standing ovation that greeted the designers even before the final model completed her walk. This enthusiastic reception underscored the anticipation surrounding McCollough and Hernandez’s debut, as they sought to infuse a more casual and sporty aesthetic into the brand’s identity.
A Shift in Aesthetic
McCollough and Hernandez, known for their innovative approach at Proenza Schouler, have brought a fresh perspective to Loewe, a brand historically recognized for its craftsmanship and luxury. Their collection showcased a blend of organic modernism and neo-primitivism, elements that have long been part of their design philosophy. According to Linda Fargo, Senior Vice President of Fashion at Bergdorf Goodman, the duo’s work harmoniously aligns with Loewe’s DNA, emphasizing color blocking, layered silhouettes, and intricate details like twisted sweaters and handkerchief folds.
Buyer Reactions: A New Vibe
Industry insiders have been quick to praise the collection. Roopal Patel, Fashion Director at Saks Fifth Avenue and Neiman Marcus, noted the infusion of a “New York attitude” into Loewe’s traditional codes. Highlights included sculpted leather jackets and minimalist cuts, which resonated with the audience. The collection’s standout accessories, such as the bucket bag and multilayer flamenco clutch, further emphasized the luxurious feel of the show.
Maud Pupato, Buying Director for Luxury Womenswear at Printemps, echoed these sentiments, highlighting the collection’s modern vibe. She remarked on the designers’ ability to maintain a connection to Loewe’s heritage while pushing the brand into a contemporary realm. The geometric bicolor artwork at the entrance, reminiscent of former designer Jonathan Anderson’s aesthetic, served as a bridge between the past and the future.
Craftsmanship Meets Modernity
Loewe has long been celebrated for its leather craftsmanship, and this collection did not disappoint. The sharp silhouettes of the leather pieces, from outerwear to bags, showcased the brand’s strengths. The jackets, in particular, were noted for their feminine silhouettes, expertly styled to reflect modern sensibilities. This balance of tradition and innovation is crucial for Loewe as it navigates the evolving landscape of fashion.
Historical Context: Loewe’s Legacy
Founded in 1846, Loewe has a rich history rooted in artisanal craftsmanship and luxury. The brand has undergone various transformations over the decades, particularly under the creative direction of Jonathan Anderson, who elevated its status in the fashion world. McCollough and Hernandez’s debut marks a pivotal moment in Loewe’s journey, as they seek to honor the brand’s legacy while introducing a new narrative.
Conclusion: A Promising Future
The Spring 2026 collection by McCollough and Hernandez at Loewe represents a bold new chapter for the brand. With a focus on vibrant colors, innovative designs, and a modern aesthetic, the duo has successfully captured the attention of both industry insiders and fashion enthusiasts. As they continue to explore the intersection of tradition and contemporary style, the fashion world eagerly anticipates what lies ahead for Loewe under their creative leadership. The standing ovation at the show was not just a celebration of their debut; it was a testament to the potential for growth and evolution within one of fashion’s most storied houses.
