Neuraé: The Intersection of Neuroscience and Skincare Launches in Portugal

Published: October 13, 2025

In a significant development for the beauty industry, French cosmetics brand Neuraé is set to make its debut in Portugal this October. This innovative brand, which merges neuroscience with skincare, aims to redefine the relationship between emotional well-being and skin health. The exclusive launch will take place at Wells stores, marking a new chapter in the evolution of luxury cosmetics.

A New Era in Beauty

Neuraé, a brainchild of the Sisley Group, has been in the making for over a decade. The brand was officially launched in 2024 and has since gained international recognition, quickly expanding its reach to markets in France, Canada, the United States, Italy, and the United Kingdom. Its unique approach to beauty has garnered accolades, including being named “Best New Brand” by Harper’s Bazaar UK and recognized as the “Future of Beauty” by Elle USA.

The brand’s philosophy is rooted in the understanding that emotions significantly impact skin health. This concept is not entirely new; the connection between emotional states and physical appearance has been explored in various fields, from psychology to dermatology. However, Neuraé takes this relationship a step further by developing products that not only enhance the skin’s appearance but also promote emotional well-being.

The Science Behind Neuraé

At the core of Neuraé’s offerings is a patented formula known as N|A3. This innovative blend combines natural and neuroactive ingredients with carefully selected fragrances designed to evoke positive emotional responses. According to the brand, certain aromas can trigger feelings of relaxation and happiness, which in turn can mitigate negative emotional states linked to skin issues such as dullness and wrinkles.

Christine d’Ornano, CEO of Sisley Paris, emphasizes the importance of this emotional connection. “Some aromas evoke more positive, relaxing emotions, and it was from this insight that we developed the patent at the heart of Neuraé,” she stated. The brand aims to address visible signs of aging caused by emotional stress, offering solutions for all genders and ages.

Historical Context and Market Trends

The launch of Neuraé comes at a time when the beauty industry is increasingly leaning towards holistic approaches. Consumers are becoming more aware of the psychological aspects of skincare, seeking products that not only beautify but also enhance their overall well-being. This trend is reflected in the growing popularity of wellness-oriented brands and products that incorporate elements of mindfulness and self-care.

Historically, the beauty industry has often focused on superficial aspects of skincare, emphasizing aesthetics over emotional health. However, as research continues to unveil the intricate connections between mental and physical health, brands like Neuraé are pioneering a new path. This shift aligns with broader societal trends that prioritize mental health and emotional resilience.

Exclusive Launch in Portugal

Neuraé’s entry into the Portuguese market is particularly noteworthy. The brand will be available exclusively at Wells stores, a strategic move that positions it within a well-regarded retail environment. However, it will not be sold at Maison Sisley, located in Lisbon’s upscale luxury district, which raises questions about the brand’s distribution strategy and target demographic.

The choice of Wells as the exclusive retailer suggests a focus on accessibility while maintaining a sense of luxury. This approach may resonate with Portuguese consumers who are increasingly seeking high-quality skincare products that align with their values of well-being and self-care.

The Future of Neuraé

As Neuraé prepares to launch in Portugal, the brand’s founders, Christine and Philippe d’Ornano, are keenly aware of the legacy they are building. Nearly 50 years after their parents established the Sisley brand, the siblings are positioning Neuraé at the forefront of a new era in luxury skincare. Their vision is not just about selling products; it’s about creating a movement that emphasizes the importance of emotional health in beauty.

The brand’s commitment to innovation and emotional well-being could set a new standard in the cosmetics industry. As consumers become more discerning and informed, brands that prioritize holistic approaches may find themselves leading the market.

Conclusion

Neuraé’s upcoming launch in Portugal represents a significant milestone in the beauty industry, merging the realms of neuroscience and skincare. With its unique focus on emotional well-being, the brand is poised to capture the attention of consumers seeking more than just superficial beauty solutions. As the beauty landscape continues to evolve, Neuraé stands as a testament to the power of innovation and the importance of emotional health in achieving true beauty.