Design Eyewear Group Expands Portfolio with Acquisition of KNCO Brands
Published
October 13, 2025
In a strategic move that underscores its ambition to broaden its market presence, Design Eyewear Group has announced the acquisition of six eyewear brands from the French company KNCO. This acquisition not only marks a significant expansion of Design Eyewear’s portfolio but also represents its inaugural foray into the children’s eyewear market, a sector that has been gaining traction in recent years.
A Strategic Acquisition
The deal encompasses two proprietary adult brands-Francois Pinton and Karavan-alongside two proprietary children’s brands-Karavan Kids and Kaliboo. Additionally, it includes the licensed children’s brands Jacadi and Catimini. This diverse array of brands positions Design Eyewear Group to cater to a wider demographic, particularly in the burgeoning children’s segment, which demands unique considerations for durability, safety, comfort, and style.
Historically, the eyewear market has seen a steady evolution, with children’s eyewear emerging as a vital niche. According to industry reports, the global children’s eyewear market is projected to grow significantly, driven by increasing awareness of eye health and the rising prevalence of vision problems among younger populations. By entering this market, Design Eyewear Group is not only diversifying its offerings but also tapping into a segment that is expected to see robust growth in the coming years.
Strengthening Market Presence
With this acquisition, Design Eyewear Group is solidifying its foothold in France, one of Europe’s most pivotal eyewear markets. The company has ambitious plans to expand its reach into other key regions, leveraging KNCO’s established market presence and expertise. Lars Flyvholm, CEO of Design Eyewear Group, emphasized the strategic importance of this acquisition, stating, “This is another important step in our journey. Following our June acquisition of Menrad and the licensing agreements with Jaguar, Joop!, Bogner, and Morgan, this new addition gives us an even broader foundation for growth.”
The acquisition aligns with a broader trend in the eyewear industry, where companies are increasingly looking to diversify their portfolios to include specialized segments. The children’s eyewear market, in particular, presents unique challenges and opportunities, as parents seek products that not only meet aesthetic standards but also prioritize safety and comfort for their children.
The Importance of Expertise
As part of the acquisition, approximately 15 employees from KNCO will transition to Design Eyewear Group. This includes four designers and product managers who will continue to develop the brands, as well as sales and customer service teams with extensive knowledge of the existing portfolio and clientele. This integration of talent is crucial for maintaining brand integrity and ensuring a seamless transition for customers.
The expertise brought in from KNCO is expected to enhance Design Eyewear Group’s capabilities in design and product development, particularly in the children’s segment. The brands acquired, such as Karavan Kids and Kaliboo, are well-regarded for their commitment to quality and innovation, making them a natural fit for Design Eyewear’s existing strengths in craftsmanship and international distribution.
Market Trends and Future Outlook
The acquisition comes at a time when the eyewear industry is experiencing significant shifts. The rise of digital technology has transformed how consumers shop for eyewear, with online sales becoming increasingly prevalent. Additionally, the growing awareness of eye health, particularly among children who spend more time on screens, has led to a heightened demand for stylish yet functional eyewear.
Design Eyewear Group’s entry into the children’s eyewear market is a timely response to these trends. By offering products that combine style with essential features like durability and comfort, the company is well-positioned to capture the attention of parents looking for quality eyewear for their children.
Conclusion
The acquisition of KNCO’s brands marks a pivotal moment for Design Eyewear Group as it embarks on a new chapter in its growth story. By expanding into the children’s eyewear market, the company is not only diversifying its portfolio but also aligning itself with emerging market trends that prioritize health, safety, and style. As the eyewear industry continues to evolve, Design Eyewear Group’s strategic moves will likely play a significant role in shaping its future trajectory.
