Li Gengxi: Rising Star and New Face of Miu Miu
Li Gengxi, a promising talent in the Chinese film industry, has recently been appointed as the latest brand ambassador for Miu Miu, the luxury fashion label known for its youthful and avant-garde aesthetic. This partnership marks a significant milestone in Li’s burgeoning career, which has seen her rapidly ascend to prominence since her debut in 2018.
A Star on the Rise
Li Gengxi, who began her acting journey at the age of 18, has quickly distinguished herself among a new generation of Chinese actresses. In 2024, she made headlines by winning the Best Actress award at the prestigious Golden Rooster Awards for her performance in the human interest film “Viva La Vida.” This achievement is particularly noteworthy as she became the first actress from China’s “Post-00” generation to receive this honor, highlighting her exceptional talent and the growing recognition of young artists in the industry.
Miu Miu’s Vision
Miu Miu, a subsidiary of the renowned Prada Group, has a reputation for embracing bold and innovative styles. In a statement, the brand praised Li for her “versatile and vibrant presence,” noting that she has brought to life a variety of unforgettable roles. The brand’s ethos aligns well with Li’s fashion-forward attitude, making her an ideal representative.
Li herself described Miu Miu’s aesthetic as “vibrant” and “colorful,” expressing her enthusiasm for exploring “self-expression through fashion” through this new partnership. This collaboration not only enhances Miu Miu’s presence in the Chinese market but also underscores the brand’s commitment to engaging with a younger audience.
Expanding Brand Ambassadors
Li Gengxi is not the only Chinese talent to be associated with Miu Miu. The brand has also signed other prominent figures, including actresses Zhao Jinmai and Liu Haocun, as well as singer Lexie Liu. This strategic move reflects Miu Miu’s focus on cultivating a strong connection with the Chinese consumer base, which has become increasingly influential in the global luxury market.
Previous Collaborations
Li’s appointment as Miu Miu’s ambassador follows her successful partnership with Celine, another luxury brand under the LVMH umbrella. From 2023 to 2024, she served as the face of Celine, earning the nickname “Rock ‘n’ Roll Princess” for her edgy and sleek looks in various campaigns and red carpet appearances. This previous experience has undoubtedly equipped her with the skills and visibility needed to excel in her new role with Miu Miu.
In addition to her work with Miu Miu, Li has also been recognized as an Emerging Ambassador for Chopard, a luxury Swiss jewelry brand. She made a striking appearance at the 78th Cannes Film Festival, showcasing Chopard’s high jewelry collection, further solidifying her status as a fashion icon.
A Background in the Arts
Li Gengxi’s artistic journey began in an environment rich in creativity. Born into an artistic family, she was discovered by Xu Jinglei, a well-known actress and film director, who recognized her potential and encouraged her to pursue acting. This early mentorship played a crucial role in shaping her career, allowing her to navigate the competitive landscape of the Chinese entertainment industry.
Notable Works
Li’s filmography includes a variety of roles that showcase her versatility as an actress. She gained significant attention for her performance in “The Long Season,” a mystery drama produced by Tencent, which further established her as a rising star. Most recently, she starred in the science fiction film “Resurrection,” alongside acclaimed Taiwanese actress Shu Qi and C-pop idol Jackson Yee. Directed by Bi Gan, a prominent figure in China’s art house cinema, the film premiered at the Cannes Film Festival and won the Special Prize in the festival’s main competition, adding to Li’s growing list of accolades.
Social Media Influence
In addition to her acting prowess, Li Gengxi has cultivated a substantial following on social media platforms, boasting over 6.2 million followers on Weibo and Xiaohongshu. This digital presence not only amplifies her influence but also positions her as a key figure in the intersection of fashion and entertainment, making her an attractive ambassador for luxury brands like Miu Miu.
Conclusion
Li Gengxi’s appointment as Miu Miu’s brand ambassador is a testament to her rapid rise in the Chinese entertainment industry and her ability to resonate with a younger audience. As she continues to explore new avenues for self-expression through fashion, her partnership with Miu Miu is poised to further elevate her profile in both the film and fashion worlds. With her impressive track record and growing influence, Li Gengxi is undoubtedly a name to watch in the coming years.
