Mulberry Extends Eyewear Partnership with De Rigo Until 2031
In a significant move for both brands, British luxury label Mulberry has renewed its eyewear license agreement with Italian manufacturer De Rigo Group, extending their collaboration until 2031. This partnership, which originally began in 2018, encompasses the development, production, and global distribution of Mulberry’s eyeglasses and sunglasses collections.
A Legacy of Craftsmanship and Design
Founded in 1971 in Somerset, Mulberry has built a reputation for its high-end leather goods, becoming synonymous with British luxury. Over the years, the brand has diversified its offerings to include ready-to-wear clothing, fashion accessories, and home decor items. The renewal of the eyewear agreement marks a strategic expansion of Mulberry’s lifestyle offerings, allowing the brand to further integrate its aesthetic into various product categories.
The eyewear collections are designed to reflect Mulberry’s rich British heritage, characterized by clean, elegant lines that embody a “quiet luxury” aesthetic. This design philosophy marries traditional craftsmanship with modern sensibilities, ensuring that each piece resonates with the brand’s identity. Signature elements such as buckles, handbag zips, the iconic tree logo, and the postman’s lock clasp are thoughtfully incorporated into the eyewear designs, creating a cohesive brand experience.
Commitment to Sustainability
In line with contemporary consumer values, Mulberry is also committed to sustainability. The new eyewear models feature bio-based acetate frames and bio-nylon lenses, aligning with the brand’s broader sustainability strategy. This initiative includes investing in supply chain traceability and the development of sustainable materials, reflecting a growing trend among luxury brands to prioritize environmental responsibility.
The emphasis on sustainable practices is not merely a marketing strategy; it represents a fundamental shift in how luxury brands operate. As consumers become increasingly aware of the environmental impact of their purchases, brands like Mulberry are responding by integrating sustainability into their core business models. This approach not only appeals to eco-conscious consumers but also positions the brand as a leader in responsible luxury.
Strategic Growth and Future Prospects
The renewal of the partnership with De Rigo is seen as a pivotal step in Mulberry’s strategy for international growth. Andrea Baldo, CEO of Mulberry, expressed enthusiasm about the collaboration, stating, “The partnership with De Rigo extends our lifestyle offer to eyewear, combining thoughtful design and sustainable innovation.” This sentiment underscores the importance of strategic alliances in the luxury sector, where collaboration can lead to enhanced product offerings and market reach.
Michele Aracri, CEO of De Rigo Vision, echoed this sentiment, emphasizing the strength of their partnership. “We are proud to continue our journey with Mulberry, a brand that strikes a perfect balance between craftsmanship, design, and sustainability. The agreement’s renewal confirms ours is a strong partnership focused on significant international growth.” This mutual commitment to growth and innovation is likely to yield exciting developments in the coming years.
The Broader Context of Luxury Eyewear
The luxury eyewear market has seen substantial growth in recent years, driven by increasing consumer demand for high-quality, stylish eyewear. According to market research, the global eyewear market is projected to reach over $200 billion by 2025, with luxury segments experiencing particularly robust growth. This trend is fueled by a combination of factors, including the rise of social media influencers, the increasing importance of personal branding, and a growing awareness of eye health.
Brands that successfully navigate this competitive landscape often do so by leveraging their heritage and craftsmanship while also embracing modern trends and consumer values. Mulberry’s renewed partnership with De Rigo exemplifies this approach, as both companies aim to create eyewear that not only looks good but also aligns with the values of today’s consumers.
Conclusion
The renewal of Mulberry’s eyewear license agreement with De Rigo until 2031 marks a significant milestone for both brands. It reflects a commitment to craftsmanship, sustainability, and strategic growth in the luxury eyewear market. As Mulberry continues to expand its lifestyle offerings, the partnership with De Rigo is poised to enhance its global presence while staying true to its British heritage. With a focus on innovative design and sustainable practices, Mulberry is well-positioned to thrive in an increasingly competitive landscape, appealing to a new generation of luxury consumers.
