Published
September 11, 2025
Knix, a brand known for its innovative approach to women’s activewear, has announced a new partnership with Grammy-nominated artist and recent Tony Award winner Nicole Scherzinger. This collaboration is the centerpiece of Knix’s latest campaign, titled “Better Than Ever,” which aims to showcase its new active collection.
The new collection features Knix’s signature HiTouch leggings, strappy bras, and workout tops that incorporate mesh details and cutouts. Additionally, transitional styles such as the studio bomber, jogger, and hoodie are crafted from the brand’s innovative CloudCut fabric. This material is designed for comfort and versatility, making it suitable for light to medium workouts while also serving as stylish streetwear or loungewear. The collection is available in a wide array of colors and sizes, ranging from XS to 4XL.
“With this collaboration, we set out to create a collection that meets women exactly where they are – strong, dynamic, and constantly moving,” stated Joanna Griffiths, founder and president of Knix.
“Every piece is built for comfort, performance, and versatility. Having Nicole bring her energy to this campaign as she reaches new heights in her career is the perfect reflection of what this collection is all about-feeling better than ever, no matter your phase in life.”
Knix made its foray into the activewear market in 2018 with the launch of the Catalyst Sports Bra. The brand expanded its offerings in 2021 through a collaboration with supermodel Ashley Graham, further solidifying its commitment to providing functional yet fashionable activewear. Today, Knix continues to leverage its expertise in bra engineering and functional fabrics to create products that seamlessly blend style, function, and fit.
“This campaign is very meaningful to me, and working with Knix feels especially aligned,” Scherzinger remarked. “I have never felt stronger physically, mentally, or spiritually, and I know I’m just getting started. I’m proud to partner with Knix to celebrate this universal idea of strength and to showcase the latest collection – as someone who lives in activewear, this is some of the best product I have ever tried!”
The launch of this collection coincides with Knix’s recent expansion into brick-and-mortar retail, marked by the opening of its first New York City store in SoHo at 242 Lafayette Street. The brand has plans to open additional retail locations across North America through 2026, signaling a significant growth trajectory in the competitive activewear market.
As the activewear industry continues to evolve, brands like Knix are redefining what it means to create clothing that empowers women. By focusing on comfort, performance, and versatility, Knix is not just selling apparel; it is promoting a lifestyle that encourages women to embrace their strength and individuality.
In a market saturated with options, Knix’s commitment to inclusivity and innovation sets it apart. The collaboration with Nicole Scherzinger, a figure who embodies resilience and empowerment, further enhances the brand’s message. As women increasingly seek activewear that reflects their dynamic lives, Knix is poised to meet this demand with its thoughtfully designed products.
In conclusion, Knix’s “Better Than Ever” campaign, featuring Nicole Scherzinger, is more than just a marketing initiative; it represents a movement towards celebrating women’s strength and versatility. With a focus on comfort and style, the new collection is set to resonate with women across various lifestyles, reinforcing Knix’s position as a leader in the activewear industry.
