Amer Sports Inc. Boosts Sales Outlook Amid Strong Brand Performance
Published: September 18, 2025
In a significant development for the sporting goods industry, Amer Sports Inc. has raised its sales forecast for the upcoming quarter, attributing this positive shift to robust performance from its Salomon and Arc’teryx brands. This announcement marks a notable turnaround for the company, particularly for Arc’teryx, which had recently experienced a slowdown in sales growth.
A Reversal of Fortune for Arc’teryx
Historically, Arc’teryx has been recognized for its high-quality technical apparel, catering to outdoor enthusiasts and athletes. However, the brand faced challenges in the previous quarter, recording its slowest sales growth on record. This downturn raised concerns among investors and analysts about the brand’s future trajectory within Amer Sports’ portfolio.
CEO James Zheng expressed optimism in a recent statement, indicating that the third-quarter results, which conclude on September 30, are expected to be driven by “continued exceptional growth from Salomon Softgoods and an Arc’teryx reacceleration.” This renewed confidence suggests that the brand is not only recovering but may also be poised for a resurgence in the competitive outdoor apparel market.
Strong Performance from Salomon
Salomon, another key brand under the Amer Sports umbrella, has been a consistent performer, particularly in the softgoods segment. The brand is well-known for its innovative products designed for skiing, running, and other outdoor activities. The combination of Salomon’s strong sales and Arc’teryx’s anticipated rebound has led Amer Sports to revise its revenue growth projections.
The company now expects revenue growth to be in the high 20% range, an increase from its earlier forecast of approximately 20%. This adjustment reflects a broader trend in the outdoor and sporting goods market, where consumer interest in outdoor activities has surged, particularly in the wake of the pandemic. As people seek to reconnect with nature, brands like Salomon and Arc’teryx are well-positioned to capitalize on this growing demand.
Market Reaction and Future Outlook
Following the announcement, Amer Sports’ shares saw a notable increase, rising as much as 4.6% in premarket trading. This positive market reaction underscores investor confidence in the company’s strategic direction and brand strength. The adjusted outlook also includes expectations for the adjusted operating margin to meet or exceed the upper end of the previous guidance of 12% to 13%.
The sporting goods industry has faced various challenges in recent years, including supply chain disruptions and shifting consumer preferences. However, Amer Sports’ ability to adapt and respond to these challenges has been commendable. The company’s focus on innovation and quality has allowed it to maintain a competitive edge in a crowded marketplace.
Historical Context and Industry Trends
The outdoor apparel market has evolved significantly over the past decade. Brands that prioritize sustainability and performance are increasingly favored by consumers. Amer Sports has recognized this shift and has made strides in enhancing its product offerings to align with these values. The company’s commitment to sustainability is evident in its production processes and material sourcing, which resonate with environmentally conscious consumers.
Moreover, the rise of e-commerce has transformed how sporting goods are marketed and sold. Amer Sports has embraced digital channels, allowing it to reach a broader audience and enhance customer engagement. This strategic pivot has been crucial in navigating the challenges posed by traditional retail environments.
Conclusion
Amer Sports Inc.’s decision to raise its sales outlook reflects a positive shift in brand performance, particularly for Salomon and Arc’teryx. As the company prepares for the third quarter, the anticipated growth signals a promising future for its portfolio. With a focus on innovation, sustainability, and adapting to market trends, Amer Sports is well-positioned to thrive in the evolving landscape of the sporting goods industry. As consumer interest in outdoor activities continues to grow, the company’s strategic initiatives may well lead to sustained success in the coming years.
