Milan Fashion Week: Hogan Unveils Vibrant “Summer in the City” Collection
On September 25, 2025, the sun broke through the clouds over Milan, providing a much-needed respite from days of dreary weather. This change in atmosphere coincided perfectly with the unveiling of Hogan’s latest collection, “Summer in the City,” during Milan Fashion Week. The brand’s showroom was transformed into a lush, colorful oasis, filled with vibrant plants and flowers, setting the stage for a showcase that celebrated both style and innovation.
A Fresh Take on Urban Chic
Hogan’s new collection embodies an urban-chic spirit, a theme that resonates deeply in today’s fashion landscape. Among the standout pieces is the Hogan Athletic, a modern reinterpretation of classic sprinter sneakers. This design strikes a harmonious balance between sporty aesthetics and retro elegance, appealing to a diverse audience that values both comfort and style.
The collection also features cup-sole styles reminiscent of skate shoes, crafted from nappa leather and accented with bold pop-red details. Another highlight is the Hogan Cool, which boasts a high, enveloping sole that combines a refined upper with a chunky silhouette. These designs reflect a broader trend in fashion where functionality meets high-end design, catering to consumers who seek versatility in their wardrobes.
Accessories That Elevate
In addition to footwear, Hogan’s collection includes a range of accessories that enhance the overall aesthetic. The Script Address logo shopping bag stands out as a versatile piece, seamlessly transitioning from office wear to casual outings. Flap bags adorned with an “H” clasp add a touch of sophistication, making them ideal for various occasions. This focus on accessories underscores the brand’s commitment to providing a complete lifestyle experience for its customers.
Insights from Leadership
The Milan showcase also provided an opportunity to engage with Hogan’s president, Andrea Della Valle. He shared insights not only about the new collection but also about the future direction of the Tod’s Group, which he co-leads with his brother Diego. The group has established itself as a significant player in the luxury market, encompassing brands like Tod’s, Hogan, Fay, and Roger Vivier.
Della Valle emphasized the importance of a long-term vision in managing a company with thousands of employees. “To safeguard the company and what has been built over decades, you must have a long-term perspective,” he stated. This approach is particularly relevant as the brand prepares for its 40th anniversary in 2026, a milestone that will be marked by strategic expansions and new flagship stores in key markets such as Riyadh, Dubai, and a return to the United States after more than thirty years.
A Family Legacy
The Della Valle family’s commitment to the brand is evident in their involvement across generations. Andrea’s daughter, Allegra, is currently working in Shanghai, focusing on the Chinese market, which is crucial for Hogan’s growth. Meanwhile, his son Leonardo is leading Schiaparelli, a prestigious French haute couture house acquired by the family. Diego’s son, Filippo, is stationed in Tokyo for Tod’s, showcasing a family-driven approach to leadership that integrates youthful perspectives into the brand’s strategy.
“This is an investment in tomorrow,” Andrea Della Valle remarked, highlighting the importance of nurturing the next generation within the company. This generational shift is not just about family; it reflects a broader trend in the luxury sector where brands are increasingly looking to younger talent to drive innovation and relevance.
Future Prospects
Looking ahead, Andrea Della Valle expressed optimism about the brand’s trajectory. “The year’s results will close with slight growth, driven mainly by Europe, China, and the Far East, markets that remain central for Hogan,” he noted. This growth is indicative of a larger trend in the luxury market, where brands are increasingly focusing on international expansion and adapting to the evolving preferences of consumers.
The Tod’s Group is also exploring potential collaborations, although Della Valle emphasized that any partnerships would be with brands that have a “strong history.” This cautious yet strategic approach reflects a desire to maintain the integrity and heritage of the Hogan brand while also embracing new opportunities for growth.
Conclusion
As Milan Fashion Week continues to unfold, Hogan’s “Summer in the City” collection stands as a testament to the brand’s ability to blend tradition with modernity. Under the stewardship of the Della Valle family, Hogan is not only celebrating its rich heritage but also positioning itself for a dynamic future. With a focus on innovation, family involvement, and strategic growth, the Tod’s Group is poised to remain a key player in the luxury fashion landscape, ensuring that “Made in Italy” continues to resonate globally.
