Antazero Partners with Kris Van Assche for Groundbreaking Sustainable Fashion Collection
Published
September 23, 2025
In a significant move within the fashion industry, Antazero, the eco-conscious sub-brand of the Chinese sportswear titan Anta, has unveiled its inaugural designer collaboration with renowned Belgian designer Kris Van Assche. This partnership marks a pivotal moment for both the brand and the designer, as they aim to blend high fashion with sustainability.
A New Era for Antazero
Launched in 2024, Antazero was established as a sustainability platform under the Anta umbrella, which has been a dominant force in the sportswear market since its inception in 1991. The brand’s commitment to reducing its environmental footprint is not just a marketing strategy; it represents a broader shift in the industry towards more responsible practices. According to Tsui Yeung, CEO of Anta Brand, “This is not merely a collection of products, but an answer to the question: Why does the world need Anta? We will fulfill our commitment to sustainable development through action and respond with greater confidence to the needs of the global market.”
Kris Van Assche: A Visionary Designer
Kris Van Assche is no stranger to the world of high fashion. With a career that includes notable positions at Dior Homme and Berluti, as well as his own eponymous label, Van Assche brings a wealth of experience and a unique perspective to this collaboration. His design philosophy often merges traditional craftsmanship with modern aesthetics, making him an ideal partner for Antazero’s mission.
In his own words, Van Assche expressed his excitement about the collaboration: “At this point in my career, I aim for projects with a clear positioning, where ambitions are aligned. I was intrigued by the challenge of working with Antazero. It meant learning new techniques, pushing quality within new constraints, and exploring sustainability at scale.”
The Collection: A Fusion of Style and Sustainability
Set to launch in November, the collection features a diverse range of garments designed to transition seamlessly from athletic environments to urban settings. The lineup includes outerwear, tailored pieces, knitwear, and footwear, all crafted with sustainability in mind.
Among the standout items are recycled nylon quilted puffers, which have been reimagined as belted coats and pea coats. The collection also showcases double-faced jersey overcoats and vegan leather parkas made from mycelium-based alternatives. This innovative approach to materials reflects a growing trend in the fashion industry, where designers are increasingly turning to sustainable resources to reduce waste and environmental impact.
Knitwear and woven separates utilize recycled polyester, while the introduction of Aerovent Zero-a PFAS-free waterproof-breathable membrane-highlights Antazero’s commitment to eco-friendly technology. The collection also expands its offerings for women, featuring coordinating hoodies and pants made from EcoCosy fibers, as well as lightweight skirts and boleros.
Accessories play a crucial role in the collection, with reinterpretations of Anta sneakers, versatile backpacks, and hats adorned with alpine cord detailing. The color palette is intentionally controlled, featuring shades of black and limestone, punctuated by vibrant pops of orchid, teal, and frost tones, alongside a seasonal statement print.
A Campaign that Captures the Essence
The launch will be accompanied by a visually striking campaign, shot by Julien Martinez Leclerc and styled by Mauricio Nardi. This campaign aims to juxtapose the refined elegance of Parisian fashion with the dynamic energy of Shanghai, reflecting the global nature of both the brand and the designer. The lookbook, curated by Alessio Bolzoni, emphasizes the collection’s chromatic range through innovative overhead shots, further enhancing its appeal.
The Broader Context of Sustainable Fashion
The collaboration between Antazero and Kris Van Assche comes at a time when the fashion industry is under increasing scrutiny for its environmental impact. According to a report by the United Nations, the fashion industry is responsible for approximately 10% of global carbon emissions, prompting a call for more sustainable practices. Brands like Antazero are stepping up to meet this challenge, demonstrating that it is possible to create stylish, high-quality products while prioritizing the planet.
This partnership also reflects a growing trend among luxury brands to embrace sustainability. High-profile collaborations, such as Stella McCartney’s work with Adidas and Gucci’s initiatives to reduce waste, have set a precedent for integrating eco-friendly practices into mainstream fashion. Antazero’s collaboration with Van Assche is a testament to this shift, showcasing how luxury and sustainability can coexist.
Conclusion
As Antazero prepares to launch its first collection with Kris Van Assche, the fashion world watches closely. This collaboration not only represents a significant step for Anta in its sustainability journey but also highlights the potential for high fashion to embrace eco-conscious practices. With a focus on innovative materials and a commitment to reducing environmental impact, this partnership could set a new standard for the industry. As consumers increasingly demand transparency and responsibility from brands, Antazero’s efforts may well resonate in a market that is evolving rapidly.
