CBS News Atlanta: A New Era in Local Journalism
In a significant shift for local news, CBS News has officially launched its Atlanta station, marking a bold step into the future of journalism. The new facility, located in a repurposed building that still bears the marks of its industrial past, aims to redefine how news is reported and consumed in the region. With a focus on immersive technology and community engagement, CBS News Atlanta is poised to make a lasting impact.
A Fresh Start with a Passionate Team
The station’s Vice President of News, Shawn Holder, has been instrumental in assembling a dynamic team of 50 professionals in just five weeks since the announcement of the station’s launch. Holder, who has deep roots in journalism and a personal connection to Atlanta, emphasized the importance of passion in the newsroom. “I’m a journalist. I’m a family man. I love Atlanta. And I’m glad to be back and I am here to help,” he stated, highlighting the emotional investment that drives the team.
This enthusiasm has attracted notable talent, including anchor Jobina Fortson-Evans, who has returned to her hometown after a decade away. “My parents will be the most loyal viewers in this market. That’s for sure,” she remarked, expressing her excitement about being back in Atlanta. Fortson-Evans’s return underscores the station’s commitment to local voices and perspectives, which are crucial for resonating with the community.
An Entrepreneurial Spirit
The atmosphere at CBS News Atlanta has been described as entrepreneurial, blending the innovative spirit of a startup with the credibility of a well-established news organization. Reporter Alexa Liacko, the station’s first hire, articulated this unique blend: “It feels like a startup but it’s with the backing of CBS News, so that’s what makes this different.” This combination of fresh ideas and journalistic integrity is expected to foster a new kind of local news that is both engaging and trustworthy.
Brian Unger, another key member of the team, brings a wealth of experience from his 20-year career in television, primarily in Los Angeles. His journey back to CBS News began as a producer in New York, and he expressed a desire for a change. “We don’t have time to dally. We’ve really got to hit the ground running because the community is depending on us,” Unger said, emphasizing the urgency and responsibility felt by the team.
Community-Centric Mission
At the heart of CBS News Atlanta’s mission is a commitment to community engagement. Assignment editors Ryan Dennis and Paradise Afshar are leading efforts to ensure that the station remains focused on the needs and interests of local residents. This community-centric approach is particularly relevant in today’s media landscape, where many local news outlets have struggled to maintain relevance amid the rise of digital platforms.
The station is currently operating from temporary quarters while construction on its permanent home continues. This transitional phase has not dampened the team’s enthusiasm; rather, it has fueled their determination to deliver high-quality journalism from day one. CBS News Atlanta will initially broadcast newscasts at 6 p.m. and 11 p.m., with plans to expand into morning programming in the near future.
The Role of Technology in Modern Journalism
One of the standout features of CBS News Atlanta is its commitment to utilizing immersive technology in news reporting. This approach is part of a broader trend in journalism, where traditional news desks are being replaced by more interactive and engaging formats. By leveraging cutting-edge technology, the station aims to create a more compelling viewing experience that resonates with a diverse audience.
Historically, local news has faced challenges in adapting to the digital age, with many outlets struggling to keep pace with changing viewer habits. CBS News Atlanta’s innovative approach could serve as a model for other local stations looking to revitalize their offerings. By prioritizing technology and community engagement, the station is setting a new standard for local journalism.
A Bright Future Ahead
As CBS News Atlanta embarks on this new journey, the excitement among the team is palpable. The combination of experienced journalists, a commitment to community, and a focus on technology positions the station for success in a competitive media landscape. The team’s dedication to delivering timely and relevant news is a testament to their understanding of the vital role local journalism plays in society.
In conclusion, CBS News Atlanta represents a significant evolution in local news reporting. With a passionate team, a community-focused mission, and a commitment to innovative technology, the station is well-equipped to meet the challenges of modern journalism. As it begins broadcasting, the eyes of Atlanta-and beyond-will be watching closely to see how this new venture unfolds. The future of local journalism may very well be taking shape in Atlanta, and the implications could resonate far beyond the city limits.
