A New Era in Fashion: Insights from Printemps‘ Maud Pupato on the Latest Season

Published
October 13, 2025

As the fashion world buzzes with excitement, this season has been dubbed the “fashion week of the century,” showcasing a plethora of debuts from major luxury houses. Among the voices shaping the narrative is Maud Pupato, the purchasing director for women’s luxury, accessories, and footwear at the renowned Parisian department store Printemps. In an exclusive interview with FashionNetwork.com, Pupato shared her insights on the season’s standout moments, emerging trends, and the evolving landscape of luxury fashion.

A Season of Transformative Debuts

Pupato highlighted the significance of new creative directors stepping into historic roles, marking a pivotal moment for their respective maisons. Notably, Jonathan Anderson at Dior and Mathieu Blazy at Chanel have introduced fresh interpretations of their brands’ legacies. Anderson’s vision at Dior has birthed a modern, poetic silhouette, while Blazy’s work at Chanel has given rise to an elegant and passionate representation of femininity.

The impact of these changes extends beyond mere aesthetics; they signal a broader cultural shift within the fashion industry. The emergence of Louise Trotter at Bottega Veneta, Jack and Lazaro McCollough at Loewe, and Pierpaolo Piccioli at Balenciaga further underscores this transformative period. Each designer brings a unique perspective, contributing to a rich tapestry of creativity that is redefining luxury fashion.

Commercial Potential: Key Pieces to Watch

When asked about pieces with immediate commercial potential, Pupato identified several standout products that are likely to resonate with consumers. Chanel’s two-tone shoes and Dior’s new quilted bag are poised to become must-have items, alongside Chanel’s striking necklaces and Dior’s fitted coats. Other noteworthy mentions include Margiela’s innovative shirts and jackets, Balenciaga’s Paris 7 bag, and Bottega Veneta’s leather coats.

This season’s offerings reflect a broader trend towards sophistication, with an emphasis on feminine cuts and elegant silhouettes. The intention to celebrate the female form is evident, as designers prioritize movement and fluidity in their collections. Higher heels and flowing skirts are making a comeback, embodying a renewed focus on femininity.

Emerging Trends: A Shift Towards Sophistication

Pupato noted that sophistication is a defining theme this season. The cuts are feminine and fitted, emphasizing beauty and elegance. This trend is not merely superficial; it represents a cultural shift towards embracing femininity in a more assertive manner. Designers are exploring textures and materials in innovative ways, creating garments that feel alive and organic, even in monochrome palettes.

The use of lingerie-inspired elements, lace, and transparency is becoming more subtle yet assertive, as seen in collections from Victoria Beckham, Dries Van Noten, and Margiela. The interplay of textures and layering adds depth to the collections, making them visually compelling and emotionally resonant.

Standout Shows: A Celebration of Vision

Pupato identified three shows that left a lasting impression on her this season. Calvin Klein’s presentation in New York was a highlight, showcasing Veronica Leoni’s impeccable cuts and design codes. In Paris, Rick Owens‘ show captivated audiences with its post-apocalyptic atmosphere, blending art and fashion in a powerful statement. Finally, Saint Laurent’s collection stood out for its modern vision, utilizing technical materials and unexpected cuts to create a dramatic effect.

These shows exemplify the evolving nature of fashion presentations, where the experience transcends the garments themselves. The integration of art, music, and performance creates a multi-dimensional experience that resonates with audiences on a deeper level.

The Impact of Independent Designers

Beyond established luxury houses, Pupato emphasized the importance of independent brands and young designers who are pushing creative boundaries. Pauline Dujancourt emerged as a promising talent, known for her unique blend of knitwear and silk. Similarly, Bonnetje’s deconstructed tailoring showcases a commitment to sustainability while making a powerful visual statement.

Rescha, another rising star, continues to evolve her vision through innovative materials and cuts, drawing inspiration from her origins. These designers represent a new wave of creativity that is reshaping the fashion landscape, offering fresh perspectives and innovative approaches to design.

Key Products and Trends for the Season

As the season unfolds, Pupato identified several key products that are likely to drive sales. Tailored jackets in structured, feminine cuts are making a strong comeback, alongside creative leather jackets that push the boundaries of traditional design. The return of dresses, often sidelined in favor of trouser suits, is also noteworthy, with longer, more sensual silhouettes gaining popularity.

The color palette for the season reflects a shift towards optimism, with fewer dark collections and a focus on neutral tones. Browns, beiges, and autumnal colors are prevalent, while bolder hues like red, yellow, and green add vibrancy to the offerings. Textures play a crucial role, emphasizing softness and vulnerability while adding dimension to the garments.

Accessories: A New Focus on Jewelry

Pupato observed a significant trend in accessories, particularly in the realm of jewelry. Statement earrings and imposing necklaces are taking center stage, with brands like Valentino, Balenciaga, and Saint Laurent leading the charge. Footwear is also evolving, with creative designs and casual options becoming increasingly popular.

Scarves and bandanas are emerging as versatile accessories, often layered or attached to garments. This trend reflects a broader movement towards personalization and self-expression in fashion, allowing individuals to curate their unique style.

Conclusion: A Bright Future for Fashion

As the fashion industry navigates this transformative season, the insights from Maud Pupato underscore the dynamic nature of luxury fashion. With new creative directors at the helm of historic houses and a wave of innovative independent designers, the landscape is ripe for exploration and reinvention. The emphasis on sophistication, femininity, and creative expression signals a bright future for fashion, one that embraces diversity and celebrates individuality. As consumers eagerly anticipate the arrival of these collections, the stage is set for a new era in luxury fashion.