Celine’s New Era: Michael Rider’s Debut Campaign Sparks Industry Buzz
Published
September 15, 2025
As New York Fashion Week kicks off, the fashion world is abuzz with anticipation surrounding Celine’s first campaign under its new creative director, Michael Rider. This excitement is amplified by a recent message from his predecessor, Hedi Slimane, which has drawn significant attention to Rider’s debut.
A Transition of Leadership
Hedi Slimane, who helmed Celine from January 2018 until October 2024, left an indelible mark on the brand. Under his guidance, Celine experienced remarkable growth, both in sales and brand identity. Slimane’s aesthetic-characterized by a blend of androgyny, rock influences, and a melancholic black-and-white palette-became synonymous with the label. His departure marked the end of an era, but also the beginning of a new chapter for the Parisian house owned by the luxury conglomerate LVMH.
In a heartfelt Instagram post on September 6, Slimane welcomed Rider, expressing confidence in the new creative direction. He emphasized the importance of “creative independence and renewal,” urging Rider to forge a distinct photographic language that diverges from his own style. This call for innovation sets the stage for Rider’s challenge: to honor the legacy of Slimane while carving out his own identity.
Michael Rider’s Vision
Michael Rider, an American designer known for his fresh approach, faces the daunting task of redefining Celine’s image. His strategy appears to focus on vibrant color photography, a stark contrast to Slimane’s monochromatic aesthetic. Rider’s debut campaign showcases models dressed in chic, sexy ensembles, often with a masculine flair. This shift not only highlights the collection presented in July for the Spring-Summer 2026 season but also signals a broader transformation within the brand.
Rider’s choice of close-up photography, captured by renowned photographer Zoë Ghertner, emphasizes the details of the collection while allowing the models’ expressions to take center stage. The slightly sulky demeanor of the models may evoke Slimane’s rebellious heroines, yet it also suggests a smooth transition into a new era. This nuanced approach reflects Rider’s intent to retain some echoes of the past while boldly stepping into the future.
The Fashion Industry’s Response
The fashion community’s reaction to Rider’s campaign has been mixed but largely positive. Critics and enthusiasts alike are eager to see how Rider will navigate the delicate balance between innovation and tradition. The industry has a history of scrutinizing new creative directors, especially when they follow in the footsteps of influential predecessors.
For instance, when Raf Simons took over at Dior in 2012, he faced immense pressure to redefine the brand while respecting its storied heritage. Similarly, when Alessandro Michele became the creative director of Gucci, he revitalized the brand with a distinct aesthetic that diverged from his predecessor’s vision. Rider’s challenge is no less significant, as he seeks to establish his own voice within a brand that has become a cultural touchstone.
Historical Context and Comparisons
Celine’s evolution is emblematic of broader trends in the fashion industry. The shift from Slimane to Rider mirrors the transitions seen in other luxury houses, where creative directors often bring their unique perspectives to established brands. This phenomenon is not new; fashion has long been a realm of reinvention and adaptation.
Historically, brands like Chanel and Balenciaga have undergone similar transformations. Karl Lagerfeld’s tenure at Chanel revitalized the brand, infusing it with modernity while respecting its classic roots. Likewise, Demna Gvasalia’s influence at Balenciaga has redefined the brand’s identity, pushing boundaries and challenging conventions.
Rider’s approach to Celine may also reflect a growing trend towards inclusivity and diversity in fashion. As the industry grapples with issues of representation, Rider’s decision to feature a range of models and styles could signal a shift towards a more inclusive narrative. This aligns with the broader movement within fashion to embrace varied identities and aesthetics.
Looking Ahead
As Celine embarks on this new chapter under Michael Rider, the fashion world watches closely. The success of Rider’s campaign will likely influence not only the brand’s trajectory but also the broader landscape of luxury fashion. The interplay between innovation and tradition will be crucial as Rider seeks to establish his vision while honoring the legacy of Slimane.
In conclusion, Michael Rider’s debut campaign for Celine marks a significant moment in the fashion industry. With Slimane’s endorsement and a clear vision for the future, Rider has the potential to redefine the brand’s identity. As the fashion community eagerly anticipates the unfolding narrative, one thing is certain: Celine is poised for a transformative journey that could reshape its place in the luxury market.
