COS opens first store in India with New Delhi debut

H&M Group’s London-based COS brand has just opened its first store in India, landing in the capital, New Delhi.

It’s located in Select Citywalk Mall, with the space having been designed in-house as “an exploration of craftsmanship, materiality and modern culture, reflected through curated furnishings to create a warm and inviting environment”.

The label, which is something of a star brand in the H&M Group portfolio, has been making a big impact in recent periods whether through viral products, NYFW shows, permanent store openings or pop-ups such as the recent arrival on the Champs-Élysées in Paris.

Of its new Indian store, it said: “An interplay of texture and form defines the design language, with each element carefully selected for its tactile quality and artisanal integrity. The facade is finished in Armourcoat clay lime plaster, its surface reacting uniquely to water minerals in application to form a natural, site-specific patina. Upon entry, ready-to-wear and accessories are presented on sleek aluminium railing systems and recycled shelving by Smile Plastics. A sculptural table by Paper Factor  – crafted from recycled cellulose fibres and coloured with natural pigments – anchors the interior. Underfoot, terrazzo floor tiles by Grassi Pietre – composed of 90% recycled material – are complemented by made to order, hand-tufted wool rugs by Kasthall.”

The furniture has been carefully selected and includes the Scarpa 925 chair by Cassina and Karakter, “where a sculptural wooden frame meets the understated elegance of saddle leather upholstery”. There’s also Resident’s Offset coffee table, a solid-oak statement piece defined by its asymmetric form and adjustable legs, “alongside the ambient glow of Bon Bon wall and table lamps by Helle Mardahl, rendered in candy-coloured hues”. 

Rooms are softened by organic forms, featuring the Pumpkin sofa designed by Pierre Paulin for Ligne Roset, and hand-upholstered pouffes by NOR11. 

As for product, the store is currently carrying the AW25 womenswear and menswear collections and as a benefit to celebrate the opening, customers spending over ₹20,000 will receive a complimentary leather crossbody cardholder, while stocks last.