CVC’s Bold Sports Debt Plan: Ares Joins Premiership Rugby

Rachel Wong
5 Min Read

CVC Capital Partners Explores Multibillion-Dollar Refinancing for Sports Assets

CVC Capital Partners, a prominent player in the sports investment arena, is currently in discussions with several financial institutions regarding a significant refinancing of its £9 billion sports assets portfolio. This move comes as the firm seeks to optimize its investments across various sports leagues, including the Six Nations and Premiership Rugby, as well as top-tier football leagues in France and Spain.

Financial Giants in the Mix

According to reports from Sky News, CVC’s Global Sport Group (GSG) is engaging with firms such as Ares Management to negotiate a multibillion-dollar debt deal. While specific details about the agreement’s structure remain unclear, sources indicate that the financing package is likely to be secured on favorable terms, thanks to the robust credit quality of the underlying assets.

Ares Management, a U.S.-based firm, has emerged as a significant player in the private credit market for sports assets. The firm has recently made headlines for its involvement in high-profile transactions, including the sale of McLaren Racing and a stake in Crystal Palace Football Club. Additionally, Ares is in the process of raising its second institutional sports fund, which recently secured $1 billion in capital commitments.

Strategic Moves and Future Prospects

CVC’s decision to refinance its sports portfolio aligns with its long-term strategy to maintain a strong presence in the sports sector. Earlier this summer, it was reported that CVC had engaged a trio of banks-Goldman Sachs, PJT Partners, and Raine Group-to explore refinancing options for what was initially referred to as SportsCo, now rebranded as Global Sport Group.

The portfolio managed by GSG is diverse, encompassing stakes in international volleyball, the women’s professional tennis tour, and an Indian Premier League cricket franchise. This diversification is crucial as it allows CVC to tap into various revenue streams and mitigate risks associated with individual sports.

The Impact of COVID-19

CVC’s investments have not been without challenges. The COVID-19 pandemic significantly impacted its stake in Premiership Rugby, where financial pressures led to insolvencies among several clubs. CVC acquired a 27% stake in Premiership Rugby in 2019, and the pandemic has underscored the volatility inherent in sports investments.

Despite these challenges, CVC’s backing of global sports properties is designed to maximize their commercial potential. The firm aims to leverage new media and sponsorship rights deals while exploring innovative formats to attract broader audiences. This approach is particularly relevant in an era where media consumption habits are rapidly evolving.

Historical Context and Comparisons

CVC’s foray into sports investment is not a new phenomenon. The firm has a history of making lucrative deals, most notably its ownership of Formula One racing, which is considered one of the most profitable transactions in sports history. Over the past two decades, CVC has expanded its portfolio to include various elite sporting assets, positioning itself as a leader in the sector.

In comparison, other private equity firms like Silver Lake Partners and Bridgepoint have also made substantial investments in sports teams and leagues, highlighting the growing interest in this sector. Recently, Apollo Global Management was reported to be seeking to raise $5 billion specifically for investments in sports assets, further illustrating the competitive landscape.

Future Investment Opportunities

The restructuring of CVC’s sports portfolio under the Global Sport Group umbrella is expected to facilitate new investment opportunities. Reports suggest that CVC is eyeing a bid for one of the new European NBA basketball franchises, which are anticipated to be sold in the coming months. This potential acquisition could further diversify CVC’s portfolio and enhance its standing in the global sports market.

Conclusion

CVC Capital Partners’ ongoing discussions with financial giants like Ares Management signal a strategic move to refinance its extensive sports assets portfolio. As the firm navigates the complexities of the sports investment landscape, it aims to capitalize on emerging opportunities while mitigating risks associated with individual sports. With a history of successful investments and a keen eye on future prospects, CVC is poised to remain a significant player in the evolving world of sports finance.

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Rachel Wong is a business editor specializing in global markets, startups, and corporate strategies. She makes complex business developments easy to understand for both industry professionals and everyday readers.
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