Dior Unveils Majestic New Store on Rodeo Drive, Celebrating 35 Years in Beverly Hills
Beverly Hills, CA – In a significant milestone for luxury retail, Dior has opened a stunning new flagship store on Rodeo Drive, marking 35 years since the brand first established its presence in North America. The new location, a striking 60-foot-tall architectural marvel at 323 North Rodeo Drive, was unveiled to the public on October 1, 2025, and is poised to redefine the shopping experience for luxury consumers.
A Legacy of Elegance
Dior’s journey in Beverly Hills began in 1990, when it opened its first store in the area, setting the stage for a long-standing relationship with the American luxury market. The new store, designed by renowned architect Peter Marino, who has been instrumental in shaping the brand’s retail identity, reflects a blend of modern design and classic elegance. Marino is also known for his work on other iconic Dior locations, including the flagship at 30 Avenue Montaigne in Paris and the recently opened House of Dior in New York.
Architectural Brilliance
The new boutique features a captivating undulating stucco façade that draws the eye and invites exploration. Inside, the store is a visual feast, showcasing intricate window displays that depict miniature scenes of Parisian life, including a detailed model of La Galerie Dior. These displays not only highlight Dior’s rich heritage but also incorporate elements of Los Angeles culture, such as the “HollywoodDior” sign and references to the iconic Bel-Air hotel.
“A cinematic journey, a luminous dialogue between Paris and Los Angeles that pays tribute to the house’s timeless couture heritage,” the Dior team stated, emphasizing the store’s role as a living tableau of the brand’s history in the United States.
A Curated Experience
The interior of the House of Dior Beverly Hills is designed to evoke a sense of luxury and comfort. Visitors are greeted by light-colored parquet flooring adorned with antique rugs, creating an inviting atmosphere. The store features a central “Ginkgo” bench, a sculptural piece by Claude Lalanne, surrounded by a garden that includes a dancing sculpture by artist Niki de Saint-Phalle.
The layout is meticulously planned, with distinct sections for leather goods, women’s shoes, perfumes, and scarves. Each area is designed to enhance the shopping experience, featuring comfortable seating and artistic decor that seamlessly integrates Dior’s iconic silhouettes.
A Dual Experience for Men and Women
The men’s section of the store offers a contrasting aesthetic, utilizing a color palette of browns, camel, and gray tones. This area showcases a range of products, including sunglasses, leather goods, and ready-to-wear collections. The design elements here are equally sophisticated, ensuring that both men and women find a luxurious shopping environment tailored to their tastes.
A standout feature of the store is the grand staircase, reminiscent of the Barneys New York store designed by Marino 38 years ago. This architectural element not only serves as a functional space but also as a visual centerpiece, leading visitors to the upper levels of the boutique.
Art and Culture Intertwined
The House of Dior Beverly Hills is not just a retail space; it is a gallery of art and culture. The boutique is adorned with works by contemporary artists such as Frederic Heurlier-Cimolai, Adam Fuss, and Horst P. Horst. Additionally, the furniture pieces crafted by the Voukenas Petrides studio and artist Audiane Delos add an extra layer of sophistication to the environment.
A Culinary Experience
One of the most anticipated features of the new store is its VIP area, which includes a terrace offering breathtaking views of the Hollywood sign. This space will house the restaurant Monsieur Dior, set to open in late October. The menu, curated by three-star chef Dominique Crenn from San Francisco, promises to deliver a culinary experience inspired by the golden age of Hollywood, blending glamour with gastronomy.
The restaurant will feature a lounge and an indoor-outdoor dining area that can accommodate up to 105 guests, making it a perfect destination for both fashion enthusiasts and food lovers alike.
Conclusion
Dior’s new flagship store on Rodeo Drive is more than just a retail outlet; it is a celebration of the brand’s rich history and its ongoing dialogue with the world of luxury fashion. With its stunning design, curated shopping experience, and a culinary offering that pays homage to Hollywood’s golden age, the House of Dior Beverly Hills is set to become a landmark destination for both locals and tourists. As the luxury market continues to evolve, Dior’s commitment to innovation and elegance remains steadfast, ensuring its place at the forefront of the fashion industry.
