Edward Buchanan: A Trailblazer in Fashion and Advocacy for Inclusivity
A Creative Journey Begins
Edward Buchanan’s journey into the world of fashion began in the heart of Ohio, where his artistic inclinations were evident from a young age. His passion for creativity led him to the Columbus College of Art and Design (CCAD) in Cleveland, and later to the prestigious Parsons School of Design in New York City. Balancing his studies with jobs in visual merchandising, Buchanan immersed himself in the vibrant nightlife and cultural tapestry of New York, which would later influence his design philosophy.
In 1995, Buchanan received a significant career opportunity when he was appointed the first design director at Bottega Veneta, a then-small family-run business under the leadership of Vittorio and Lara Moltedo. This pivotal moment marked the beginning of his professional journey in fashion, as he relocated to Italy and became one of the few Black creatives in the Italian fashion industry. His unique perspective on inclusivity and representation has since shaped his career and advocacy efforts.
The Importance of Inclusivity in Fashion
Buchanan’s experiences in the fashion industry have led him to a profound understanding of the importance of inclusivity. In a recent episode of The BoF Podcast, hosted by BoF founder and CEO Imran Amed, Buchanan articulated the need for diverse voices within fashion companies. He emphasized that true inclusivity goes beyond surface-level representation in advertising campaigns.
“Being inclusive on the inside means that you have different ideas and cultures,” Buchanan explained. “You need people who can challenge the status quo and provide insights that reflect a broader spectrum of society.” He pointed out that while brands may showcase Black and brown individuals in their marketing, the lack of diversity in decision-making roles remains a significant issue.
A Learning Experience at Bottega Veneta
Buchanan’s tenure at Bottega Veneta was not just a job; it was a formative experience that shaped his understanding of luxury fashion. He described his time there as a continuous learning process, where he honed his skills in pattern making, fabric selection, and the technical aspects of design. “I was really learning luxury goods while I was working at Bottega Veneta,” he recalled. “I went in with taste and an understanding of what this brand could potentially be.”
However, after leaving the brand, Buchanan felt a disconnect. For years, he was not in contact with Bottega Veneta, and he perceived that his contributions had gone unrecognized. This changed when he was invited to participate in a campaign celebrating the 50th anniversary of the brand’s iconic Intrecciato weave. “I thought that this is an honest way of saying you did that job, you were here, and we respect the work that you did,” he reflected on the renewed relationship.
The Ongoing Fight for Diversity
Despite the progress made in recent years, Buchanan believes that the fashion industry, particularly in Italy, still has a long way to go regarding diversity. He has taken it upon himself to advocate for people of color within the industry. “If I’m not encouraged to speak about my experiences and reach out to others who look like me, then who will?” he asserted. His commitment to mentorship and advocacy is a testament to his belief in the power of representation.
Buchanan encourages young creatives to broaden their understanding of the fashion industry. “It’s necessary to be multifaceted as a creative and know the business,” he advised. He emphasizes the importance of finding authenticity in one’s design work, urging aspiring designers to discover what they truly believe in.
A Legacy of Empowerment
Buchanan’s journey is not just about personal success; it is also about empowering the next generation of designers. He recognizes the challenges faced by young creatives, particularly those from underrepresented backgrounds, and aims to provide guidance and support. His advocacy for inclusivity and diversity is not merely a trend; it is a fundamental aspect of his identity as a designer.
As the fashion industry continues to evolve, the need for diverse voices and perspectives remains critical. Buchanan’s insights serve as a reminder that true inclusivity requires ongoing effort and commitment. His story is a powerful example of how one individual can make a significant impact in an industry that has historically marginalized many.
Conclusion
Edward Buchanan’s journey from Ohio to the heights of the fashion world is a testament to his talent, resilience, and commitment to inclusivity. His experiences at Bottega Veneta and his advocacy for diversity highlight the ongoing challenges within the fashion industry. As he continues to mentor young creatives and push for change, Buchanan’s legacy will undoubtedly inspire future generations to embrace their unique voices and contribute to a more inclusive fashion landscape.
