Fenty Skin Expands with New Body Collection at Ulta Beauty
Published: October 6, 2025
Rihanna‘s skincare line, Fenty Skin, is making waves in the beauty industry with the launch of its inaugural body care collection. This new line is now available exclusively at Ulta Beauty, marking a significant retail partnership for the brand.
A New Chapter for Fenty Skin
The introduction of the body collection signifies a strategic expansion for Fenty Skin, which has already made a name for itself in the skincare market since its launch in 2020. The brand is known for its commitment to inclusivity and high-quality products, and this new venture aims to extend that ethos to body care.
The collection features three standout products: the Big Dripp’r Body Wash, Rich Dip Bubble Bath, and an Allover Body Mist. Each product is designed to elevate the self-care experience, combining luxurious formulations with captivating scents.
Product Highlights
The Big Dripp’r Body Wash is a thick, honey-like formula that transforms into rich, silky suds, providing a deep cleanse while leaving the skin feeling nourished. The Rich Dip Bubble Bath offers an iridescent formula that creates dense, luxurious bubbles, perfect for a relaxing soak. Rounding out the collection is the Allover Body Mist, a versatile fragrance spray that can be used throughout the day for a refreshing boost.
Fenty Skin has also introduced limited-edition and travel-size options, including the Allover Body Mist in Green Raspberry and the Body Start’r Set Mini Body Trio. Prices for the full-sized products range from $30 to $39, while the mini body mists are available for $20 each.
Sustainable Design
In line with growing consumer demand for sustainability, Fenty Skin has made thoughtful design choices for its packaging. Each bottle is crafted from 30% post-consumer recycled materials, and the color-coded packaging is not just visually appealing but also functional. The bottles feature a grippy, wave-textured base inspired by sneaker soles, ensuring a secure hold even when wet.
A Strategic Retail Partnership
The launch at Ulta Beauty marks Fenty Skin’s first U.S. retail partnership since its debut with Sephora. This move is significant, as it aligns with the brand’s broader strategy to increase accessibility and visibility in the competitive beauty market. Fenty Beauty, Rihanna’s makeup line, made its Ulta debut in 2022, and the latest expansion into body care further solidifies her growing presence across the beauty landscape.
The Impact of Fenty Skin
Rihanna’s influence in the beauty industry cannot be overstated. With Fenty Skin, she has not only created a line of products that cater to a diverse audience but has also set a new standard for inclusivity and representation in beauty. The brand’s commitment to quality and sustainability resonates with consumers who are increasingly conscious of their purchasing decisions.
Historically, the beauty industry has often overlooked the needs of diverse skin types and tones. Fenty Skin’s approach challenges this norm, offering products that are designed for everyone. This commitment to inclusivity has garnered a loyal customer base and has inspired other brands to follow suit.
Conclusion
Fenty Skin’s new body collection is more than just a product launch; it represents a significant step in Rihanna’s ongoing mission to redefine beauty standards. With its focus on quality, sustainability, and inclusivity, the brand is poised to make a lasting impact in the body care segment. As consumers increasingly seek brands that align with their values, Fenty Skin’s expansion into Ulta Beauty is a timely and strategic move that is likely to resonate well with its audience.
