Seth Rogen‘s Houseplant Expands into Home Fragrance with Ripple+ Collaboration
Seth Rogen’s lifestyle brand, Houseplant, is making a significant leap into the world of home fragrance. In a new partnership with luxury fragrance brand Ripple+ Home, Houseplant is set to launch a collection of limited-edition incense droplet scents. This collaboration marks the brand’s first foray into aromatic products, showcasing a blend of creativity and sensory experience.
A Unique Collaboration
The collaboration, titled “Droplets by Seth,” will debut on Thursday and features four distinct scents: Sweet Herb, Old Money Leather, Baked Goods, and Rich Pine. Each scent is designed to evoke specific moods and atmospheres, reflecting Rogen’s passion for aesthetics and sensory experiences. “This collaboration was a natural meeting of minds,” Rogen stated in an interview with WWD. “I love things that smell amazing and look incredible, and together with Ripple+, we’ve crafted something that does both.”
The Scents Explained
The four scents in the collection offer a diverse range of olfactory experiences.
- Sweet Herb is described as a “mystical aroma that inspires artistic energy,” appealing to those seeking creativity and inspiration.
- Old Money Leather presents a sophisticated scent, reminiscent of luxury and elegance, making it a fitting choice for formal settings.
- Baked Goods aims to create a cozy atmosphere, evoking the comforting aroma of freshly baked treats, perfect for a relaxed evening at home.
- Rich Pine captures the essence of the outdoors, offering a wet and earthy scent that brings nature indoors.
A Thoughtful Design
In addition to the incense droplets, the collection includes a hand-carved, pear-shaped marble vessel designed to hold the incense. This vessel features a small divot for placing the incense, which is engineered to burn for approximately ten minutes. With a total of 64 incense cones included, customers can enjoy around 640 minutes of fragrant ambiance.
Ripple+ co-founder Lucie Beecham emphasized the artistic vision behind the collaboration. “Ripple+ and Houseplant create experiences that are immersive and intentional,” she explained. “This collaboration reimagines scent not as an afterthought but as the heart of the moment, turning fragrance into a design statement that defines a space and sets its mood.”
Houseplant’s Journey
Founded in 2019 by Rogen, along with partners Michael Mohr, Evan Goldberg, James Weaver, and Alex McAtee, Houseplant initially launched in Canada before expanding to the U.S. in 2021. The brand has gained popularity for its unique cannabis-related products, including hand-crafted ashtrays and other smoking accessories. Houseplant has successfully tapped into the growing cannabis culture, joining a wave of celebrity-backed brands in the industry. Notable figures like Travis Barker, Gwyneth Paltrow, and Bella Thorne have also ventured into the cannabis market, reflecting a broader trend of celebrity influence in lifestyle branding.
The Intersection of Fashion and Cannabis
The collaboration comes at a time when cannabis is increasingly being integrated into mainstream culture, including the fashion industry. During New York Fashion Week, models were seen smoking joints from New York-based dispensary Gotham, showcasing a daring blend of fashion and cannabis culture. Hillary Taymour, founder and creative director of Collina Strada, remarked on the significance of this integration, stating, “Partnering with Gotham allows us to challenge perceptions in a way that feels both daring and intentional.”
Conclusion
Seth Rogen’s Houseplant is not just expanding its product line; it is redefining how fragrance can enhance the home environment. The collaboration with Ripple+ Home highlights a growing trend where sensory experiences are becoming integral to lifestyle branding. As the lines between cannabis, fashion, and home decor continue to blur, Rogen’s venture into home fragrance is a testament to the evolving landscape of consumer preferences. With the launch of “Droplets by Seth,” Houseplant is poised to make a lasting impact in the world of home fragrance, inviting consumers to explore the art of scent in their living spaces.
