Ghd Unveils Ambitious Growth Strategy and Innovative Product Line
Published: September 15, 2025
In a bold move to solidify its position as a leader in the hair styling industry, Ghd (Good Hair Day), a prominent name in beauty technology, has announced plans to double its investment in research and development over the next three years. This initiative aims to enhance its product offerings and maintain its status as a go-to brand for hair styling tools, particularly in the competitive European market.
A Legacy of Innovation
Founded in 2001, Ghd quickly became synonymous with high-quality hair styling tools, particularly its hair straighteners. The brand has established itself as a staple in salons and homes alike, often seen backstage at major fashion events. Ghd’s commitment to innovation has been a driving force behind its success, with the company continuously evolving its product line to meet the changing needs of consumers.
According to CEO Jeroen Temmerman, the company’s growth strategy is centered on expanding its product range and enhancing its commitment to cutting-edge beauty technology. “We aim to sustain our current positive momentum and accelerate our development internationally, particularly across Europe,” Temmerman stated in an interview with FashionNetwork.com.
Strategic Investment in Research and Development
Ghd’s decision to double its investment in research and development is a testament to its commitment to innovation. Over the past four years, the company has significantly increased its R&D budget, which now employs over 100 engineers dedicated to hair care at its Cambridge laboratory. This focus on technological advancement has been crucial in maintaining Ghd’s competitive edge in the market.
The latest product to emerge from this innovative pipeline is the Chronos straightener, launched in 2024. This tool, the result of over two decades of research, promises to style hair three times faster while minimizing heat damage. Additionally, the recently released Chronos Curve collection features four professional curling tools that incorporate artificial intelligence, allowing users to explore various styling options and select the most suitable tool for their needs.
Global Presence and Market Expansion
Ghd’s products are available in over 30 countries, with a strong presence in key European markets such as the UK, Germany, France, Italy, and Spain. The brand’s international expansion strategy is particularly focused on salons, which serve as a vital channel for growth. In Italy alone, Ghd has built a loyal network of nearly 10,000 salon clients, with 2,500 participating in a premium partnership program designed to accelerate growth.
Temmerman emphasized the importance of the Italian market, noting its dynamic nature and strong consumer preference for premium beauty products. “Italy remains one of the most high-performing markets in Europe, and we look forward to financial year 2025 with confidence,” he remarked. The Italian consumer’s passion for beauty and inclination towards advanced technology in styling tools align perfectly with Ghd’s offerings.
Collaborations and Fashion Partnerships
Ghd’s strategic partnerships with high-profile fashion brands and designers further enhance its visibility and brand awareness. The company has a long-standing collaboration with Victoria Beckham, serving as the exclusive backstage partner for her fashion shows. This partnership not only showcases Ghd’s tools in a high-fashion context but also reinforces its reputation as a leader in the beauty-tech space.
In Milan, Ghd collaborates with renowned brands such as Missoni, Cavalli, and Max Mara, further solidifying its presence in the fashion industry. These partnerships are instrumental in reaching a broader audience and establishing Ghd as a trusted name among beauty professionals and consumers alike.
The Future of Ghd
As Ghd looks ahead, the company is optimistic about its growth trajectory. Temmerman highlighted that technological innovation will continue to be a key driver of business performance. With a strategic focus on international expansion and product innovation, Ghd is well-positioned to maintain its momentum and accelerate growth in the coming years.
The beauty industry is constantly evolving, and Ghd’s proactive approach to research and development, coupled with its strong market presence and strategic partnerships, sets the stage for continued success. As consumers increasingly seek high-quality, technologically advanced styling tools, Ghd’s commitment to innovation and excellence will likely keep it at the forefront of the beauty-tech landscape.
Conclusion
Ghd’s ambitious plans to double its investment in research and development reflect a deep commitment to innovation and market leadership. With a robust product lineup, strategic partnerships, and a focus on international expansion, Ghd is poised to navigate the competitive beauty industry successfully. As the brand continues to evolve, it remains dedicated to providing consumers with cutting-edge solutions that enhance their hair styling experience.
