Juicy Couture Welcomes Angel Reese as Global Ambassador and Creative Collaborator
Published: October 6, 2025
In a significant move that intertwines sports and fashion, Juicy Couture has announced the appointment of two-time WNBA All-Star Angel Reese as its new global ambassador and creative collaborator. This partnership not only highlights Reese’s rising star in the sports world but also marks a strategic shift for Juicy Couture as it seeks to resonate with a younger, more diverse audience.
A New Era for Juicy Couture
Angel Reese’s collaboration with Juicy Couture comes at a time when the brand is looking to revitalize its image. Known for its iconic velour tracksuits and bold graphics, Juicy Couture has been a staple in the fashion industry since the early 2000s. However, in recent years, the brand has faced challenges in maintaining its relevance amid changing fashion trends and consumer preferences. By aligning with a cultural icon like Reese, Juicy Couture aims to infuse new energy into its offerings.
Reese will not only serve as the face of Juicy Couture’s popular Viva La Juicy fragrance but will also co-design a new apparel line titled “Angel Couture.” This collection promises to reimagine the brand’s classic elements through Reese’s unique perspective, blending her personal style with Juicy Couture’s established aesthetic.
Angel Couture: A Reflection of Personal Style
“I grew up loving the brand, so representing Viva La Juicy and co-designing my own collection has been incredible,” Reese stated. Her enthusiasm for the collaboration is palpable, as she aims to bring a sense of confidence and fun back to fashion. The “Angel Couture” line is designed to be fearless and playful, featuring updated velour sets, graphic baby tees, and statement separates that reflect Reese’s vibrant personality.
The collection is now available at select major retailers across the nation, and its launch is accompanied by a campaign that showcases Juicy Couture’s most recognizable staples. This strategic marketing approach aims to attract both long-time fans of the brand and a new generation of consumers who value individuality and self-expression.
A Landmark Year for Angel Reese
Reese’s appointment as Juicy Couture’s ambassador comes during a landmark year for the athlete. Earlier in 2025, she graced the cover of Vogue, a significant achievement that underscores her influence beyond the basketball court. Additionally, she was recognized as one of Harper’s Bazaar’s Icons and named BET’s Sportswoman of the Year. These accolades not only highlight her athletic prowess but also her growing impact in the realms of fashion and culture.
Reese’s influence extends beyond her professional achievements. She has established long-term partnerships with major brands such as Reebok, Reese’s, and Beats, further solidifying her status as a multifaceted cultural icon. Her collaborations reflect a broader trend in which athletes are increasingly becoming influential figures in the fashion industry, blurring the lines between sports and style.
Advocacy and Empowerment
Beyond her commercial success, Angel Reese is also a passionate advocate for gender equality in sports. In 2023, she founded the Angel C. Reese Foundation, which is dedicated to empowering girls and women through sports, education, and financial literacy. This initiative aligns with her personal mission to inspire the next generation of female athletes and leaders.
Reese’s commitment to advocacy is particularly relevant in today’s climate, where discussions around gender equality in sports are more prominent than ever. Her efforts to promote inclusivity and empowerment resonate with many, making her an ideal ambassador for a brand like Juicy Couture, which has historically celebrated individuality and self-expression.
The Intersection of Sports and Fashion
The collaboration between Juicy Couture and Angel Reese is emblematic of a broader trend in which sports figures are increasingly becoming central to fashion narratives. Athletes like Serena Williams and LeBron James have successfully ventured into the fashion world, creating their own lines and collaborating with established brands. This shift reflects a growing recognition of the cultural influence that athletes wield, particularly among younger consumers who value authenticity and relatability.
As Juicy Couture seeks to navigate the evolving landscape of fashion, partnering with a figure like Reese allows the brand to tap into her extensive fan base and cultural relevance. The collaboration not only revitalizes Juicy Couture’s image but also positions Reese as a key player in the ongoing dialogue about the intersection of sports, fashion, and social advocacy.
Conclusion
Angel Reese’s appointment as Juicy Couture’s global ambassador and creative collaborator marks a pivotal moment for both the brand and the athlete. As Juicy Couture aims to reclaim its place in the fashion industry, Reese’s influence and advocacy work provide a fresh perspective that resonates with contemporary consumers. The “Angel Couture” collection promises to be a celebration of confidence, individuality, and empowerment, reflecting both Reese’s personal journey and the brand’s storied legacy. As the collaboration unfolds, it will be interesting to see how this partnership shapes the future of Juicy Couture and the broader fashion landscape.
