The Lycra Company Announces Key Executive Promotions to Drive Innovation
Published
September 28, 2025
In a strategic move aimed at bolstering its leadership team, The Lycra Company has announced the promotion of Robert Johnston to Chief Operating Officer (COO) and the appointment of Doug Kelliher as Executive Vice President of Product. These changes come at a pivotal time for the company, which has been navigating the evolving landscape of the apparel industry.
Robert Johnston: A Veteran Leader
Robert Johnston, a seasoned professional with 35 years of experience at The Lycra Company, has been elevated from his previous role as Executive Vice President of Operations. In his new capacity as COO, Johnston will oversee not only global manufacturing operations and IT but also product development. This expanded role reflects the company’s commitment to integrating innovation into its operational framework.
Johnston’s extensive background in the apparel sector positions him well to lead the company’s efforts in research and development (R&D). He will manage lab resources and pilot production initiatives, aiming to enhance the product portfolio and capitalize on growth opportunities identified by Kelliher’s team. His deep understanding of the industry, combined with a focus on innovation, is expected to drive The Lycra Company forward in a competitive market.
Doug Kelliher: A Fresh Perspective
Doug Kelliher joins The Lycra Company with over three decades of product leadership experience, having previously held significant roles at Timberland, Velcro Companies, Polartec, and Milliken & Company. As Executive Vice President of Product, Kelliher will lead the product management team in developing and executing strategies across fibers, fabrics, and garments.
Kelliher’s appointment is particularly noteworthy as the apparel industry faces increasing pressure to adapt to consumer demands for sustainability and performance. His expertise in product development will be crucial in steering The Lycra Company towards innovative solutions that not only meet market needs but also align with broader environmental goals.
Industry Context: The Evolving Apparel Landscape
The apparel industry is undergoing a significant transformation, driven by changing consumer preferences and technological advancements. Brands are increasingly focused on sustainability, with many consumers seeking products that are not only stylish but also environmentally friendly. The Lycra Company, known for its high-performance fibers, is well-positioned to respond to these trends.
Gary Smith, CEO of The Lycra Company, emphasized the importance of these leadership changes in a statement: “As the apparel industry continues to evolve, our focus remains on delivering high-performance solutions that meet consumer needs and help brands and retailers differentiate and thrive.” Smith’s remarks highlight the company’s commitment to innovation and collaboration with customers, which are essential for success in today’s market.
A History of Innovation
Founded in 1958, The Lycra Company has a long-standing reputation for innovation in the textile industry. The introduction of Lycra® fiber revolutionized the way garments fit and perform, setting new standards for comfort and flexibility. Over the years, the company has continued to invest in R&D, developing new technologies that enhance the performance of its products.
The recent promotions of Johnston and Kelliher signal a renewed focus on innovation and collaboration. By leveraging their combined expertise, The Lycra Company aims to accelerate the development of transformative technologies that can be brought to market more efficiently.
Looking Ahead: Strategic Goals
With Johnston and Kelliher at the helm of operations and product development, The Lycra Company is poised to strengthen its market position. The leadership team is expected to prioritize co-creation with customers, ensuring that the products developed not only meet but exceed consumer expectations.
The company’s strategic goals include enhancing its product offerings, improving operational efficiencies, and fostering a culture of innovation. By aligning its leadership with these objectives, The Lycra Company aims to navigate the complexities of the modern apparel landscape effectively.
Conclusion
The Lycra Company’s recent executive promotions reflect a strategic approach to leadership that prioritizes innovation and responsiveness to market demands. With Robert Johnston and Doug Kelliher at the forefront, the company is well-equipped to tackle the challenges of the evolving apparel industry. As consumer preferences shift towards sustainability and performance, The Lycra Company is committed to delivering high-quality solutions that resonate with both brands and consumers alike.
