Mackage Unveils “Le Monde Mackage”: A New Era in Luxury Outerwear
Published: September 18, 2025
In a bold move that signals its evolution into a modern lifestyle luxury brand, Canadian outerwear label Mackage has launched “Le Monde Mackage,” a comprehensive design universe that encapsulates the brand’s core values of luxury, destination, and specialization. This initiative marks a significant shift for Mackage, which has long been recognized for its high-quality outerwear but is now expanding its vision to encompass a broader lifestyle aesthetic.
A New Chapter for Mackage
Mackage’s latest campaign, which coincides with the Fall/Winter 2025 collection, is not merely a seasonal release; it represents a strategic pivot towards a more holistic approach to luxury fashion. The brand aims to merge technical innovation with sophisticated design, creating pieces that are as functional as they are stylish. Tanya Golesic, CEO of Mackage, emphasized this vision, stating, “With ‘Le Monde Mackage’, we’ve created a collection that reflects a season that is about more than outerwear; it’s about crafting a complete expression of modern luxury that performs as beautifully as it looks.”
Star Power in the Campaign
The campaign features prominent figures from the entertainment and fashion industries, including actor Charlie Hunnam and supermodel Stella Maxwell. Both have previously collaborated with Mackage, lending their star power to the brand’s Spring/Summer 2025 campaign. The visuals, shot in the historic Hancock Park neighborhood of Los Angeles, showcase the duo in a variety of cinematic settings, from elegant libraries to picturesque, snow-covered landscapes. This artistic direction reinforces Mackage’s ethos of “Aesthetics that Protect,” highlighting the duality of beauty and functionality in their designs.
Innovative Design Elements
The Fall/Winter 2025 collection introduces a range of innovative design elements that set it apart in the competitive luxury outerwear market. Architectural diamond quilting, crocodile-embossed leathers, and reversible plaids are just a few of the standout features. The collection also emphasizes performance-crafted tailoring, ensuring that each piece not only looks good but also meets the practical needs of modern consumers.
Mackage’s commitment to material innovation is evident in its curated palette, which includes felted wools, tailored houndstooth, leopard flocking, and camouflage-infused textures. These choices reflect a growing trend in the fashion industry where sustainability and functionality are becoming increasingly important to consumers.
Celebrity Endorsements
Hunnam expressed his admiration for Mackage’s design philosophy, stating, “It’s always a privilege to collaborate with a brand that merges form and function so seamlessly. There’s a precision to what Mackage does-each piece feels strong, intentional, and elevated.” Maxwell echoed this sentiment, noting, “Returning to Mackage felt effortless. There’s a quiet elegance to this campaign that speaks to the strength of beauty that protects.”
Historical Context
Mackage was founded in 1999 by Eran Elfassy and Elisa Dahan, who sought to create outerwear that combined style with functionality. Over the years, the brand has garnered a loyal following, particularly among those who appreciate high-quality materials and craftsmanship. The launch of “Le Monde Mackage” is a natural progression for a brand that has consistently pushed the boundaries of outerwear design.
Historically, luxury fashion has often been criticized for its lack of practicality. However, Mackage’s latest collection aims to bridge this gap, offering consumers pieces that are not only aesthetically pleasing but also equipped to handle the rigors of daily life. This approach aligns with a broader industry trend where brands are increasingly focusing on the intersection of luxury and utility.
The Future of Luxury Fashion
As Mackage embarks on this new chapter, it joins a growing list of luxury brands that are redefining what it means to be a modern luxury house. The emphasis on lifestyle, sustainability, and functionality is becoming a hallmark of successful brands in today’s market. Mackage’s commitment to innovation and quality positions it well to compete in an ever-evolving landscape.
Conclusion
The launch of “Le Monde Mackage” marks a significant milestone for the Canadian luxury outerwear brand, showcasing its ambition to redefine modern luxury. With a focus on innovative design, celebrity endorsements, and a commitment to quality, Mackage is poised to make a lasting impact in the fashion industry. As consumers increasingly seek out brands that offer both style and substance, Mackage’s latest collection may well set a new standard for luxury outerwear.
