Brynn Putnam Returns to TechCrunch Disrupt: A New Venture in Gaming Hardware
A Full Circle Moment
In a remarkable return to the stage where her entrepreneurial journey gained significant momentum, Brynn Putnam, the founder of the innovative fitness company Mirror, is set to unveil her latest venture at TechCrunch Disrupt 2025. This event will take place at San Francisco’s Moscone West from October 27 to 29, marking a pivotal moment in Putnam’s career as she transitions from fitness technology to consumer gaming hardware.
The Rise of Mirror
Putnam’s initial foray into the tech world began at TechCrunch Disrupt 2018, where she introduced Mirror, a connected fitness device that revolutionized home workouts. Launched just before the COVID-19 pandemic, Mirror capitalized on a growing demand for at-home fitness solutions, leading to its acquisition by Lululemon for a staggering $500 million just two years later. This acquisition not only validated Putnam’s vision but also highlighted the potential of technology to reshape traditional industries.
A Shift in Focus
Now, Putnam is pivoting her focus toward a new cultural trend: the desire for in-person connections in an increasingly digital world. Her new company, which remains under wraps, aims to develop gaming hardware that encourages face-to-face interactions rather than isolating users behind screens. This shift reflects a broader societal yearning for community and connection, especially in the wake of the pandemic.
In a recent conversation with TechCrunch, Putnam expressed her optimism about the future of hardware, stating, “We’re about to enter a golden age of hardware.” She attributes this potential to the convergence of advanced display technologies, affordable components, and artificial intelligence, which together can create innovative interactive devices.
Technology as an Enabler
Putnam’s latest venture marks a significant departure from the individualistic focus of Mirror. While her previous project emphasized personal performance and self-improvement, her new initiative seeks to foster shared experiences and strengthen interpersonal relationships. She envisions technology not as the primary experience but as a facilitator for deeper human connections.
This philosophy draws inspiration from Nintendo’s approach of utilizing “withered technology with lateral thinking.” By combining mature, cost-effective components with creative experiences, Putnam aims to replicate the success of Mirror while focusing on compelling user experiences rather than pushing technological boundaries.
The Gaming Landscape
The gaming industry represents a natural progression for Putnam, who has built her reputation on understanding how technology can drive behavioral change. Her experience in creating engaging group fitness experiences has equipped her with valuable insights that she now applies to gaming scenarios designed to promote face-to-face interaction.
The timing of her new venture aligns with a resurgence in consumer hardware investment. After years of prioritizing enterprise software and AI infrastructure, investors are increasingly interested in consumer-facing hardware that leverages AI and established component ecosystems to create new categories of devices.
Investor Confidence
Putnam’s new company has already attracted attention from investors, including Lerer Hippeau, the venture firm that led Mirror’s initial funding round. Their participation in a competitive funding round for her latest venture signals strong confidence in her ability to identify and capitalize on emerging consumer trends.
TechCrunch Disrupt 2025: A Celebration of Innovation
Putnam’s appearance at TechCrunch Disrupt 2025 coincides with the event’s 20th anniversary, promising attendees a unique opportunity to witness the insights of some of the biggest names in technology. For entrepreneurs and investors keen on understanding consumer tech trends, Putnam’s return to the Disrupt stage will provide a glimpse into how one of the industry’s most successful founders is positioning herself for the next wave of innovation.
Conclusion
As Brynn Putnam prepares to unveil her new gaming hardware venture at TechCrunch Disrupt 2025, her journey serves as a testament to the evolving landscape of technology and consumer behavior. With a focus on fostering human connections through innovative gaming experiences, Putnam is poised to make a significant impact in the industry once again. The upcoming event promises to be a pivotal moment not just for her, but for the future of consumer technology as a whole.
