Nike and Skims Launch Groundbreaking Apparel Line: NikeSkims
Published
September 22, 2025
In a significant move that merges athletic performance with high fashion, Nike and Skims have unveiled their inaugural apparel collection, branded as NikeSkims. This collaboration, which was first announced in February, aims to redefine women’s activewear by combining Nike’s expertise in sportswear with Skims’ innovative approach to women’s fashion.
A New Era in Women’s Activewear
The NikeSkims collection features an impressive array of seven distinct lines and 58 unique silhouettes, designed to create a versatile “system of dress.” This innovative approach allows for over 10,000 combinations, enabling women to transition seamlessly from the gym to everyday life. The collection will be available starting September 26 on both Nike and Skims websites, as well as select flagship stores in New York and Los Angeles.
Amy Montagne, president of Nike, emphasized the significance of this collaboration, stating, “NikeSkims is a bold evolution in how women experience sport and style. Together with Skims, we’re delivering what no other brand can.” This initiative is part of Nike’s broader commitment to empowering women through uncompromising product innovation.
The Campaign: “Bodies at Work”
To promote the launch, NikeSkims has rolled out a campaign titled “Bodies at Work,” directed by Janicza Bravo and featuring photography by Luis Alberto Rodriguez and Rob Woodcox. The campaign showcases over 50 athletes from Nike’s extensive portfolio, including notable figures such as Olympic gymnast Jordan Chiles, snowboarder Chloe Kim, and tennis icon Serena Williams. Skims co-founder Kim Kardashian also plays a prominent role in the campaign, reinforcing the brand’s commitment to celebrating women’s strength and diversity.
Kardashian articulated the mission behind NikeSkims, stating, “Our goal is to redefine women’s activewear without compromise. This collection merges cutting-edge performance with bold, style-forward design, empowering athletes-from elite competitors to everyday gym enthusiasts-to move effortlessly and conquer their goals with confidence.”
Innovative Design and Technology
The debut collection introduces three core lines: Matte, Shine, and Airy, along with four seasonal capsules that draw inspiration from track styles, vintage aesthetics, semi-sheer fabrics, and nylon materials. Each piece is crafted with sculpting fabrics and innovative materials, incorporating Nike’s Dri-Fit technology to ensure optimal compression, breathability, and stretch.
Jordan Chiles, an Olympic and world-champion gymnast, praised the collection for its blend of performance and style. “I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSkims allows me to do that,” she remarked. “The NikeSkims product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable, and completely myself.”
Historical Context: The Evolution of Women’s Activewear
The launch of NikeSkims comes at a time when the activewear market is experiencing unprecedented growth. According to market research, the global activewear market is projected to reach $547 billion by 2024. This surge is driven by a growing emphasis on health and fitness, as well as a shift in consumer preferences towards versatile clothing that can be worn in various settings.
Historically, women’s activewear has often been an afterthought in the sports apparel industry. Brands have traditionally focused on performance, sometimes at the expense of style. However, collaborations like NikeSkims signal a shift in this paradigm, as companies recognize the importance of catering to women who seek both functionality and fashion in their athletic wear.
The Future of NikeSkims
As NikeSkims prepares for its official launch, the collaboration is poised to make a significant impact on the activewear landscape. By combining the strengths of both brands, NikeSkims aims to fill a gap in the market for stylish, high-performance women’s apparel. The collection not only addresses the needs of athletes but also resonates with everyday consumers who prioritize comfort and style.
In conclusion, the introduction of NikeSkims marks a pivotal moment in the evolution of women’s activewear. With its innovative designs, cutting-edge technology, and a powerful marketing campaign, this collaboration is set to redefine how women experience sport and style. As the activewear market continues to expand, NikeSkims stands at the forefront, ready to empower women to embrace their strength and individuality through fashion.
