Olivia Dean Becomes the Face of Burberry Beauty’s Her Fragrance
LONDON – Burberry Beauty has announced that British musician Olivia Dean will be the new face of its Her fragrance, marking a significant collaboration set to launch in January 2026. The 26-year-old artist expressed her excitement about the partnership, stating, “It’s a brand that I’ve always been a fan of and I can’t really believe it,” during an interview at the prestigious Claridge’s hotel.
A Perfect Match: Dean and Burberry
Dean’s connection to Burberry runs deep, as she has long admired the brand’s quintessentially British essence. “Burberry at its core is a quintessentially British brand. It’s both iconic and sophisticated, but feels really fresh right now, which is something I’m striving for in my brand and artistry – a modern timelessness,” she elaborated. This sentiment resonates with Burberry’s longstanding reputation as a symbol of British luxury and innovation.
The fragrance itself is described on the brand’s website as “effortlessly stylish, energetic, optimistic, adventurous, and bold,” capturing the vibrant spirit of London-a city that holds personal significance for Dean. “Burberry is so rooted in London, and it feels like a perfect match,” she added, highlighting her emotional connection to both the brand and her hometown.
The Essence of London
Burberry’s Her fragrance is not just a product; it embodies the essence of London, a city known for its eclectic culture and creative energy. Dean recalls her childhood memories of seeing Burberry’s iconic checks throughout the city, which have become synonymous with British fashion. This connection to her roots adds a layer of authenticity to her role as the face of the fragrance.
“My first visceral memory of Burberry is going to the [fall 2024 show] and Naomi Campbell walked out. I just remember being like, ‘Oh my god, this is the most beautiful woman I’ve ever seen,'” Dean reminisced, illustrating the impact that the brand has had on her life and career.
Fashion and Music: A Harmonious Blend
Olivia Dean’s journey in the music industry has been accompanied by a growing interest in fashion and beauty. Initially focused on her musical talents, she has come to appreciate the integral role that glamour plays in performance. “Sometimes [fashion and beauty] can feel quite unattainable. When I was younger, I was way more into my music and instruments. Now, I feel like beauty, fashion, and music go completely hand in hand,” she explained.
Her style is heavily influenced by iconic figures from the past, including the Supremes and Diana Ross, as well as the vibrant fashion of the 1960s. “I like to have fun and play with clothes-especially on stage. I want to bring glamour-if people are coming to a show, I want them to feel like it’s a show,” Dean stated, emphasizing her desire to create a memorable experience for her audience.
Collaborations and Style Evolution
Dean collaborates with stylist Simone Beyene, and her fashion choices reflect a blend of contemporary and classic influences. For her “Across the Atlantic” tour, she has donned pieces from renowned designers such as Louis Vuitton, Alexander McQueen, and Erdem. Her music video for the single “Man I Need,” from her upcoming album “The Art of Loving,” showcases her fashion-forward approach, featuring a slip dress from Conner Ives paired with Manolo Blahnik heels and Cartier jewelry.
Exploring Love Through Music
Dean’s sophomore album, set to release on September 26, delves into the complexities of love and its various forms. “It’s a response to Bell Hooks’ ‘All About Love’ and thinking about love as a practice rather than a feeling,” she explained. The album reflects her personal journey over the past two years, emphasizing that love can manifest in friendships and self-acceptance, not just romantic relationships.
“It’s an album about healing and my take on love and what it’s taught me,” she added, showcasing her introspective approach to songwriting. This exploration of love is a recurring theme in Dean’s work, revealing her fascination with the subject and its impact on her life.
Conclusion
Olivia Dean’s partnership with Burberry Beauty as the face of its Her fragrance marks a significant milestone in her career, intertwining her musical artistry with the world of fashion. As she prepares for the launch in January 2026, Dean embodies the modern, sophisticated spirit of Burberry while remaining deeply connected to her London roots. With her upcoming album exploring the multifaceted nature of love, Dean continues to evolve as an artist, blending her passions for music and fashion in a way that resonates with her audience.
