Pull&Bear Makes Fashion Waves with First Catwalk Show at London Fashion Week
Published: September 23, 2025
In a significant milestone for the youth-oriented fashion label Pull&Bear, the brand made its catwalk debut on September 20 during London Fashion Week. This event marked a pivotal moment not only for Pull&Bear but also for the emerging designer Marie Lueder, who collaborated with the brand to create a unique collection as part of the British Fashion Council’s (BFC) Newgen program.
A New Era for Pull&Bear
Pull&Bear, a subsidiary of the Inditex group, has long been recognized for its casual, youthful aesthetic. Founded in 1991 in Narón, A Coruña, the brand has steadily expanded its global footprint, boasting over 800 stores and a presence in more than 200 markets. The recent catwalk show signifies a strategic shift towards more innovative and high-profile fashion engagements, aligning with the brand’s commitment to nurturing new talent.
The collaboration with Lueder, a designer known for her avant-garde approach, is a testament to Pull&Bear’s dedication to pushing creative boundaries. The collection, which features 20 garments and six accessories, draws inspiration from medieval imagery, reinterpreted through a contemporary lens. This blend of historical references and modern urban culture is indicative of a broader trend in fashion, where designers are increasingly looking to the past to inform their future creations.
The Collection: A Fusion of Styles
The capsule collection showcases a variety of experimental silhouettes, merging elements of club culture with technical fabrics such as washed denim, structured knits, and sheer nylon. The earthy, distressed color palette reflects a sense of nostalgia while remaining relevant to today’s fashion landscape. This inclusive and genderless approach aligns with current consumer demands for diversity and representation in fashion.
Following the runway show, the collection was unveiled at an after-party held at Pull&Bear’s flagship store on Oxford Street, which opened its doors in April 2025. The collection is now available for purchase on the brand’s e-commerce platform and in select stores, with prices ranging from €29.99 for a tank top to €149.99 for a quilted jacket. This pricing strategy not only makes the collection accessible to a broader audience but also reinforces Pull&Bear’s ethos of offering stylish yet affordable fashion.
Supporting Emerging Talent
The BFC Newgen initiative, which Pull&Bear has supported since becoming the lead sponsor in 2024, plays a crucial role in fostering emerging talent within the UK fashion industry. This program is recognized as one of the key platforms for nurturing new designers, providing them with the resources and exposure needed to thrive in a competitive market. Through its Canvas for Creativity initiative, Pull&Bear aims to empower these creators by facilitating collaborative projects that blend artistic vision with commercial viability.
The importance of such initiatives cannot be overstated, especially in an industry that is often criticized for its lack of inclusivity and support for new voices. By investing in emerging talent, Pull&Bear is not only enhancing its brand image but also contributing to the overall health and diversity of the fashion ecosystem.
Financial Growth Amidst Challenges
Despite the challenges faced by the retail sector in recent years, Pull&Bear has demonstrated resilience. The brand reported a revenue increase of 4.6% in the 2024 financial year, reaching €2,469 million. This growth is part of a broader trend within the Inditex group, which saw an overall revenue increase of 7.5%, totaling €38,632 million. Such figures highlight the brand’s ability to adapt and thrive in a rapidly changing market.
The success of Pull&Bear can be attributed to its strategic focus on youth culture and its ability to resonate with a generation that values authenticity and creativity. By embracing innovative collaborations and supporting emerging designers, the brand is positioning itself as a leader in the fast-fashion sector.
Conclusion
Pull&Bear’s debut at London Fashion Week is more than just a fashion show; it represents a significant step forward for the brand and the broader fashion industry. By collaborating with emerging talent like Marie Lueder and supporting initiatives that foster creativity, Pull&Bear is not only enhancing its own brand identity but also contributing to a more inclusive and dynamic fashion landscape. As the industry continues to evolve, the importance of such collaborations and support systems will only grow, paving the way for the next generation of designers to make their mark.
