Revlon Appoints Amber Garrison to Lead Elizabeth Arden and Global Fragrance Division
Published
September 26, 2025
In a significant move aimed at revitalizing its brand portfolio, Revlon has announced the appointment of Amber Garrison as the new leader of the Elizabeth Arden brand and the global fragrance category. Garrison, a seasoned executive with over 20 years of experience in the beauty industry, is expected to bring a wealth of knowledge and innovative strategies to the iconic brand.
A New Era for Elizabeth Arden
Garrison’s appointment comes at a pivotal time for Elizabeth Arden, which is celebrating its 115th anniversary this year. The brand has a storied history, known for its pioneering role in the beauty industry and its commitment to empowering women through beauty. Garrison’s leadership is anticipated to usher in a new era of growth and innovation, particularly as the company seeks to enhance its digital presence and consumer engagement.
Previously, Garrison served as the global brand president of Origins at The Estée Lauder Companies, where she was instrumental in driving innovation and digital transformation. Her extensive background also includes significant roles at the Boston Consulting Group, where she honed her expertise in skincare, fragrance, brand transformation, and global strategy. This diverse experience positions her well to tackle the challenges and opportunities that lie ahead for Elizabeth Arden.
Strategic Vision and Leadership
Michelle Peluso, CEO of Revlon, expressed her enthusiasm for Garrison’s appointment, stating, “On behalf of our board and executive leadership team, I am excited to welcome Amber to Revlon. She brings strategic clarity, brand-building brilliance, and deep empathy for consumers.” Peluso emphasized that Garrison’s leadership will complement the existing team as they work to unlock the full potential of both Elizabeth Arden and Revlon’s fragrance business on a global scale.
Garrison will be based in New York City and will collaborate closely with cross-functional teams worldwide. Her strategic vision is expected to focus on bold storytelling and breakthrough product innovation, aligning with Revlon’s commitment to creating memorable consumer experiences.
Embracing Digital Transformation
The announcement of Garrison’s appointment coincides with Elizabeth Arden’s ongoing efforts to embrace digital-first strategies. The brand recently launched a new spokesperson in China and hosted a consumer event in New York City, highlighting its commitment to innovation and consumer engagement. This focus on digital transformation is crucial in an era where consumer preferences are rapidly evolving, and brands must adapt to stay relevant.
Garrison herself remarked, “I’m honored to lead Elizabeth Arden’s next chapter, building on its rich legacy with bold storytelling, breakthrough product innovation, and a relentless focus on consumers.” She emphasized the importance of creating unforgettable scent experiences that resonate across generations, indicating a commitment to both heritage and modernity.
Historical Context and Future Prospects
Founded in 1910 by Elizabeth Arden, the brand has long been synonymous with luxury and sophistication in the beauty industry. Its pioneering spirit has led to numerous innovations, including the introduction of the first-ever beauty salon and the development of the concept of the “makeover.” As the brand navigates the complexities of the modern beauty landscape, Garrison’s leadership is seen as a crucial factor in maintaining its legacy while also appealing to a new generation of consumers.
The fragrance market, in particular, has seen significant shifts in recent years, with consumers increasingly seeking personalized and unique scent experiences. Garrison’s experience in brand transformation and consumer engagement will be vital as Elizabeth Arden aims to capture this evolving market.
Conclusion
Amber Garrison’s appointment as the leader of Elizabeth Arden and the global fragrance category marks a strategic move for Revlon as it seeks to revitalize its brand and enhance its market presence. With a focus on innovation, digital transformation, and consumer engagement, Garrison is poised to lead Elizabeth Arden into a new chapter of growth and success. As the brand celebrates its 115th anniversary, the future looks promising under her leadership, with the potential to create memorable experiences that resonate with consumers across generations.
