Harrods’ Fashion Buyer Highlights London Fashion Week’s Standout Collections
Published
September 23, 2025
As London Fashion Week wraps up, Simon Longland, Harrods’ esteemed fashion buyer, has identified several standout collections that have made a significant impact this season. Among the labels he praised are Roksanda, Erdem, Patrick McDowell, Priya Ahluwalia, and Burberry. Longland’s insights not only reflect the current trends but also underscore the unique character of London’s fashion scene.
A Celebration of Diversity in Fashion
Longland noted the difficulty in pinpointing specific trends this season, stating, “London resists strict categorization, and this season reinforced that strength.” This sentiment highlights the city’s reputation for embracing a multitude of aesthetics, from sculptural tailoring to romantic craftsmanship. The eclectic mix of styles showcased at Burberry, for instance, drew inspiration from youth-driven festival culture, emphasizing individuality over uniformity.
Key Highlights from the Collections
Among the collections that caught Longland’s eye, Roksanda stood out as a personal favorite. Celebrating its 20th anniversary, the brand showcased a collection that epitomized its signature style-dramatic tailoring, elegant gowns, and a masterful interplay of form-fitting silhouettes and exaggerated volumes. Longland remarked on Roksanda’s exceptional use of color, which added depth and vibrancy to the collection.
Erdem’s 20th anniversary show also garnered praise for its exceptional craftsmanship and innovative design. The event, held at the British Museum, was described by Longland as a “landmark moment,” perfectly balancing grandeur with intimacy. The museum’s historical backdrop enhanced the storytelling aspect of the collection, making it a memorable experience for attendees.
Burberry’s Modern Take on Heritage
Longland’s analysis of Burberry’s latest collection, designed by Daniel Lee, revealed a brand that is evolving while staying true to its roots. He described the collection as a “confident embrace of a younger client,” infused with elements of British culture and the vibrant energy of music festivals. Iconic pieces such as coats, jackets, and trenches were reimagined, with leather emerging as a key material that added structure and modernity to the brand’s heritage.
This approach signifies a shift for Burberry, moving beyond merely repeating established house codes to reinterpret them for contemporary audiences. Longland emphasized that this strategy not only honors the brand’s legacy but also positions it for future growth.
Emerging Talents to Watch
Looking ahead, Longland expressed excitement about the potential of emerging designers Patrick McDowell and Priya Ahluwalia. He described their collections as “compelling and individualistic,” reflecting the strength of London’s burgeoning fashion scene. Longland’s commitment to recognizing and nurturing early-stage creativity aligns with Harrods’ broader strategy of fostering deeper collaborations with promising talents.
The Historical Context of London Fashion Week
London Fashion Week has long been a platform for innovation and creativity, dating back to its inception in 1984. The event has evolved significantly over the years, becoming a global stage for both established and emerging designers. The city’s rich cultural tapestry and diverse influences have consistently shaped its fashion landscape, making it a unique hub for artistic expression.
In recent years, the focus has shifted towards sustainability and inclusivity, with many designers incorporating eco-friendly practices and diverse representation into their collections. This evolution reflects broader societal changes and the growing demand for responsible fashion.
Conclusion
As London Fashion Week concludes, the insights from Simon Longland provide a valuable perspective on the current state of the fashion industry. The standout collections from Roksanda, Erdem, Burberry, and emerging talents like Patrick McDowell and Priya Ahluwalia illustrate the city’s commitment to individuality and innovation. With a rich history and a forward-looking approach, London continues to solidify its position as a leading force in the global fashion landscape.
