Navigating the Evolving Landscape of Series A Funding: Insights from TechCrunch Disrupt 2025

As the startup ecosystem continues to evolve, the dynamics of securing Series A funding have undergone significant changes. The upcoming TechCrunch Disrupt 2025, scheduled for October 27-29 at Moscone West in San Francisco, promises to shed light on these shifts. This year’s event will feature a session titled “Series A has changed – here’s how to win in 2026,” where industry leaders will share their insights on what it takes to attract investment in today’s competitive market.

The Changing Face of Series A Funding

Historically, Series A funding has been a critical milestone for startups, marking the transition from early-stage development to scaling operations. However, the landscape has become increasingly competitive, with investors now demanding more rigorous metrics and growth narratives. According to a recent report by PitchBook, the average Series A round has seen a decline in size, reflecting a more cautious approach from venture capitalists (VCs) in the current economic climate.

Key Insights from Industry Leaders

The session at TechCrunch Disrupt will feature prominent figures in venture capital: Katie Stanton of Moxxie Ventures, Thomas Krane from Insight Partners, and Sangeen Zeb of GV. Each of these experts brings a wealth of experience, having evaluated thousands of pitch decks and guided numerous startups through their growth journeys.

• Katie Stanton has a rich background that includes roles at Twitter and the Obama White House. At Moxxie Ventures, she has invested in over 100 early-stage companies, including notable names like Airtable and Calm. Stanton emphasizes a founder-first approach, focusing on the vision and potential of the entrepreneurs behind the startups.

• Thomas Krane, managing director at Insight Partners, has a keen eye for scalable traction. His portfolio includes major players in software and cybersecurity, such as JFrog and SentinelOne. Krane’s insights will be invaluable for startups looking to demonstrate their growth potential effectively.

• Sangeen Zeb, a general partner at GV, specializes in enterprise and AI startups. His experience on boards of companies like Vercel and Harvey positions him as a key figure in identifying the next wave of tech innovations. Zeb’s focus on data-driven decision-making will resonate with founders aiming to present compelling growth stories.

What Investors Are Looking For

The session will delve into the critical elements that can elevate a pitch from “maybe” to “we’re in.” Founders will learn about the metrics that truly matter, how to articulate their growth stories, and the common pitfalls that lead investors to walk away.

In a recent survey conducted by the National Venture Capital Association, 67% of VCs indicated that they prioritize a startup’s growth metrics over its initial concept. This shift underscores the importance of demonstrating traction and a clear path to profitability.

The Importance of Storytelling

One of the most significant changes in the Series A landscape is the emphasis on storytelling. Investors are not just looking for numbers; they want to understand the narrative behind the data. Founders who can weave a compelling story around their product, market fit, and vision are more likely to capture the attention of potential investors.

Strategies for Success in Today’s Market

As the stakes rise, startups must navigate the current market with confidence. The TechCrunch Disrupt 2025 session will provide practical strategies for raising funds on favorable terms while building for long-term success.

Building Relationships with Investors

Networking remains a crucial aspect of securing funding. Founders are encouraged to cultivate relationships with potential investors long before they need to raise capital. This proactive approach can lead to more favorable terms and a better understanding of what specific investors are looking for.

Leveraging Data and Metrics

In an era where data drives decisions, startups must leverage analytics to showcase their growth potential. Founders should be prepared to present key performance indicators (KPIs) that highlight their traction, customer acquisition costs, and lifetime value of customers.

The Future of Series A Funding

The landscape of Series A funding is undoubtedly changing, but opportunities remain for those who adapt. The insights shared at TechCrunch Disrupt 2025 will equip founders with the knowledge and tools necessary to thrive in this new environment.

With over 10,000 startup and VC leaders expected to attend, the event will serve as a hub for innovation and collaboration. Early registration offers significant savings, with attendees able to save up to $650 before rates increase on September 27.

Conclusion

As the startup ecosystem continues to evolve, understanding the nuances of Series A funding is more critical than ever. The insights from industry leaders at TechCrunch Disrupt 2025 will provide invaluable guidance for founders looking to secure investment in a competitive landscape. By focusing on metrics, storytelling, and relationship-building, startups can position themselves for success in the ever-changing world of venture capital.