Shoppe Object Makes European Debut in Paris: A New Era for Design and Lifestyle Trade Shows
Published: October 6, 2025
In a significant development for the design and lifestyle sector, Shoppe Object has officially launched its European edition in Paris. This event marks a pivotal moment for WSN Group and Andmore, two prominent players in the exhibition industry, as they introduce this celebrated trade show to a new audience. The Paris edition made its debut as a guest at the Première Classe trade show, held from October 3 to 6, 2025, in the picturesque Jardin des Tuileries.
A New Chapter in Design Exhibitions
Shoppe Object, which has been a staple in New York since its inception in 2018, is now set to expand its reach. The upcoming full edition of Shoppe Object Paris is scheduled for January 17 to 19, 2026, coinciding with the Who’s Next trade show at Porte de Versailles. This strategic timing is designed to create a “show within a show,” offering a unique platform for contemporary design that includes tableware, furniture, accessories, and decorative objects.
Jesse James, the founder of Shoppe Object and Senior Vice-President of Creative, Experience, and Innovation at Andmore, emphasized the event’s mission. “The essence of Shoppe Object has always been to cultivate, develop, and celebrate a community of unique brands and designers from around the world,” he stated. This commitment to connecting innovative creators with top distributors and buyers is at the heart of the event’s ethos.
Strengthening International Ties
The launch of Shoppe Object Paris is not just a standalone event; it represents a broader strategy for WSN Group, a subsidiary of the Comexposium Group. The company has been actively expanding its footprint in the design and lifestyle sector. In 2024, WSN Group introduced the Matter & Shape show, which aimed to bridge the gap between fashion, architecture, and design during Paris Fashion Week. This was followed by the launch of Who’s Next Home in September, further solidifying their commitment to the home accessories market.
Frédéric Maus, CEO of WSN Group, expressed enthusiasm about the collaboration. “With Shoppe Object, we are partnering with a leader who shares our values and vision: bringing together international creative communities,” he remarked. This partnership is seen as a crucial step toward developing a distinctive editorial curation of the home universe, responding to the evolving expectations of consumers and the retail landscape.
A Vision for the Future
For Andmore, which operates under the Blackstone portfolio, this international expansion is a strategic move to enhance its global presence. Jonathan Pertchik, CEO of Andmore, highlighted the significance of this collaboration, stating, “We are delighted to launch this strategic collaboration: it attests to Shoppe Object’s unique ability to foster innovation, anticipate trends, and deliver the unexpected.” The partnership aims to provide a premium experience and create numerous opportunities for the sectors they serve.
Historical Context and Market Trends
The introduction of Shoppe Object to Paris is not merely a business venture; it reflects a growing trend in the design and lifestyle market. Over the past decade, there has been a noticeable shift in consumer preferences toward unique, artisanal products that tell a story. This trend has been fueled by the rise of social media, where visual storytelling plays a crucial role in influencing purchasing decisions.
Historically, trade shows have served as vital platforms for networking and showcasing new products. The evolution of these events, particularly in the wake of the COVID-19 pandemic, has led to a reimagining of how brands connect with consumers. The integration of digital experiences alongside physical exhibitions has become essential, allowing for broader engagement and accessibility.
The Future of Design Trade Shows
As Shoppe Object prepares for its first full edition in Paris, the event is poised to set new standards in the design and lifestyle sector. The focus on a curated selection of lifestyle brands aligns with current market demands, where consumers are increasingly seeking authenticity and quality in their purchases.
The collaboration between WSN Group and Andmore signifies a commitment to innovation and excellence in the trade show landscape. By fostering a community of designers and brands, Shoppe Object aims to not only showcase products but also to inspire creativity and collaboration among industry professionals.
Conclusion
The launch of Shoppe Object in Paris marks a significant milestone in the evolution of design and lifestyle trade shows. With its commitment to connecting unique brands and designers with a global audience, the event is set to redefine the landscape of exhibitions in Europe. As the design world continues to evolve, Shoppe Object stands at the forefront, ready to embrace new trends and opportunities in the ever-changing market.
