LaPointe Atelier Launches with a Dazzling Runway Show
In a bold move to establish its presence in the competitive fashion landscape, LaPointe Atelier recently hosted a star-studded runway show at its new location adjacent to the brand’s Howard Street showroom. The event attracted a high-profile audience, including fashion icon Jonathan Van Ness and reality television star Meredith Marks, who filled the front row with their vibrant energy. This strategic showcase not only introduced the Atelier to a discerning clientele but also set the stage for future custom orders, featuring a curated selection of 22 standout pieces for the upcoming spring season.
A Vision of Artistry
At the heart of LaPointe’s design philosophy is a commitment to artistry. In a preview of the collection, founder LaPointe expressed her inspiration, stating, “I started with the idea of a blank canvas going back to my roots of being a fine artist.” This artistic approach is evident in the collection, where each piece is crafted to resemble a unique painting, blending layers, colors, and textures. The use of rainbow graffiti splatters on ruched jersey evokes the spirit of abstract expressionism, reminiscent of the works of Jackson Pollock. However, LaPointe’s vision extends beyond mere aesthetics; she approaches her designs with the meticulousness of a sculptor, revealing intricate hourglass shapes through the careful removal of feathers from coats and gowns.
A Shift in Focus
As LaPointe celebrates her 15th year in the fashion industry, she has made a conscious decision to pivot her design and business strategy towards more labor-intensive, special occasion pieces. Notably, she prefers to avoid the term “eveningwear,” suggesting that it carries a restrictive connotation. “The stars don’t have to be out for you to shine like one,” she remarked, emphasizing the versatility of her creations. This shift reflects a broader trend in fashion, where the lines between daywear and evening attire are increasingly blurred, allowing for more creative expression.
Trendsetting Designs
Among the standout pieces showcased was a striking feathered denim ensemble, which has gained immense popularity following Beyoncé’s “Cowboy Carter” tour. This outfit, adorned with crystals and paired with a matching tank, transcends traditional western aesthetics, leaning more towards a flapper-inspired look. LaPointe’s designs resonate with the current cultural zeitgeist, particularly as pop music and fashion continue to influence one another. With Taylor Swift entering her “showgirl era,” the resurgence of 1920s fashion seems imminent, and LaPointe is poised to capitalize on this trend.
High-Impact Yet Accessible
The collection features several high-impact designs that maintain an element of ease. For instance, two dove gray gowns adorned with plumes sprouting from the hips and a Grecian maxi set in vibrant Day-Glo lime with Art Deco rhinestone trim exemplify this balance. LaPointe’s mantra of “simple and effective” encapsulates her design ethos, as she aims to create pieces that are not only visually striking but also comfortable and accessible. “That’s my f-king jam,” she quipped, highlighting her commitment to practicality without sacrificing style.
The Future of LaPointe Atelier
As LaPointe Atelier embarks on this new chapter, the runway show serves as a testament to the brand’s innovative spirit and artistic vision. By attracting influential figures and showcasing a collection that marries artistry with wearability, LaPointe is well-positioned to make a significant impact in the fashion industry. The emphasis on special occasion pieces reflects a growing consumer desire for unique, statement-making attire that can be worn beyond traditional settings.
Conclusion
LaPointe Atelier’s runway show marks a pivotal moment in the brand’s evolution, blending artistic inspiration with contemporary fashion sensibilities. As the fashion landscape continues to shift, LaPointe’s commitment to creating high-impact, accessible designs positions her as a key player in the industry. With a focus on craftsmanship and a keen understanding of cultural trends, LaPointe Atelier is set to shine brightly in the world of fashion, inviting a new generation of customers to experience the artistry of its creations.
