Unilever Sells Kate Somerville Skincare Brand to Rare Beauty Brands
In a significant shift within the beauty industry, Unilever has announced the sale of its skincare label, Kate Somerville, to Rare Beauty Brands. This decision, revealed on Tuesday, marks a pivotal moment for both companies, as they navigate the evolving landscape of the skincare market. While the financial specifics of the deal remain undisclosed, the implications for both brands are noteworthy.
A New Chapter for Kate Somerville
Founded by renowned skincare expert Kate Somerville in 2004, the brand quickly gained a reputation for its innovative products and effective treatments. Unilever acquired Kate Somerville in 2015, aiming to bolster its prestige beauty portfolio. However, recent reports indicate that the brand has struggled to maintain momentum within Unilever’s broader business strategy. According to Mary Carmen Gasco-Buisson, CEO of Unilever Prestige, the decision to sell was driven by a desire to align the brand with new ownership that could better support its evolving needs.
“Over the past 18 months, the team has worked diligently to accelerate Kate Somerville’s turnaround,” Gasco-Buisson stated. “As the brand enters a new chapter, we believe that its continued growth and success will be best supported by new ownership.”
Rare Beauty Brands: A Growing Force
Rare Beauty Brands, which also owns Patchology and Dr. Dana, is positioning itself as a formidable player in the skincare and beauty market. Chris Hobson, CEO of Rare Beauty Brands, described the acquisition as a “significant milestone” for the company. He expressed optimism about the future, stating, “Together, we see a bright future ahead, with new opportunities to grow and reach even more consumers who share our passion for highly efficacious, luxurious skincare.”
This acquisition aligns with Rare Beauty Brands’ strategy to expand its portfolio and reach a broader audience. The company has been known for its focus on high-quality, effective products, and the addition of Kate Somerville’s line and its facial studio in Los Angeles is expected to enhance its offerings.
Unilever’s Recent Challenges
Unilever’s decision to divest from Kate Somerville comes amid broader challenges within its prestige beauty segment. In July 2025, the company reported flat sales in this category, prompting it to reevaluate its brand portfolio. The closure of Ren Clean Skincare, another brand under its umbrella, further underscores the difficulties Unilever has faced in maintaining growth in the competitive beauty market.
The beauty industry has seen a significant shift in consumer preferences, with a growing demand for clean, sustainable, and effective products. Brands that fail to adapt to these changing dynamics risk losing market share. Unilever’s recent struggles highlight the complexities of managing a diverse portfolio in an ever-evolving landscape.
Historical Context: The Evolution of Skincare Brands
The skincare industry has undergone a transformation over the past decade, with an increasing emphasis on ingredient transparency and efficacy. Brands that once thrived on traditional marketing strategies are now competing in a digital-first environment, where social media and influencer partnerships play a crucial role in consumer engagement.
Kate Somerville, with its roots in clinical skincare, has historically appealed to consumers seeking professional-grade products. However, as the market has shifted towards more accessible and relatable brands, the challenge for established names has been to innovate while retaining their core identity.
The Future of Kate Somerville
As Kate Somerville transitions to Rare Beauty Brands, the focus will likely shift towards revitalizing its brand image and expanding its reach. The new ownership may bring fresh marketing strategies and product innovations that resonate with today’s consumers. The skincare market is ripe for growth, particularly among younger demographics who prioritize efficacy and sustainability.
The acquisition also raises questions about the future of Unilever’s prestige beauty segment. With the sale of Kate Somerville and the closure of Ren Clean Skincare, the company may need to reassess its strategy in this competitive landscape. The beauty industry is not only about products but also about storytelling and brand connection, and Unilever’s ability to adapt will be crucial in maintaining its relevance.
Conclusion
The sale of Kate Somerville to Rare Beauty Brands marks a significant turning point for both companies. As Kate Somerville embarks on a new journey under fresh ownership, it will be interesting to see how the brand evolves to meet the demands of modern consumers. For Unilever, this divestment reflects the ongoing challenges within the prestige beauty market and the need for strategic realignment. The beauty industry continues to be a dynamic and competitive space, and the outcomes of these changes will be closely watched by industry insiders and consumers alike.
