Victoria Beckham Unveils ‘House of VB’ at Selfridges Amid Netflix Documentary Launch
LONDON – Victoria Beckham is stepping into the spotlight with a dual launch that merges her fashion empire with the world of streaming. The British designer is set to premiere her highly anticipated Netflix documentary on Thursday, coinciding with the opening of her immersive pop-up experience, the “House of VB,” at Selfridges, which will run until November 1.
A Walk Through Beckham’s Creative Universe
The “House of VB” at Selfridges is designed to be more than just a retail space; it aims to encapsulate Beckham’s vision of fashion, beauty, and lifestyle. Drawing inspiration from her home and her flagship store, the pop-up offers visitors a unique glimpse into her creative world. Beckham expressed her desire to create an intimate atmosphere filled with personal touches, emphasizing architectural lines and rich textures. “I wanted to create an immersive experience that would feel like an extension of my creative world, but also of my home,” she stated.
Exclusive Collections and Unique Features
The pop-up features an exclusive capsule collection titled “The Dressing Room,” showcasing items that Beckham wears in her Netflix documentary. This collection includes a range of apparel, from cashmere knits and crisp shirts to elegant cocktail dresses and eveningwear. Additionally, visitors can find pieces from her Fall 2025 collection, further enriching the shopping experience.
One of the standout features of the pop-up is a specially designed staircase adorned with various fashion items, including mules, handbags, bangles, and fragrance bottles. This creative display not only highlights Beckham’s design aesthetic but also invites guests to engage with the products in a novel way.
A Personal Touch
Beckham has gone to great lengths to make the space feel like home. Among the unique features is a custom doorbell that plays a personal message from the designer herself, adding an intimate touch to the experience. New colorways of mules, cross-body bags, and soft suede totes have been created exclusively for Selfridges, ensuring that shoppers have access to unique items that reflect Beckham’s evolving style.
The Beauty Experience
In addition to fashion, the pop-up includes “The Powder Room,” a dedicated space for the Victoria Beckham Beauty line. This area features beauty exclusives and immersive installations, such as a light display inspired by her fragrance Rêverie 21:50. A “Dream Wall” invites guests to jot down their aspirations on cards shaped like the Rêverie fragrance bottle, blending personal reflection with the shopping experience.
A Long-Standing Partnership
Judd Crane, the executive director of buying and brand at Selfridges, highlighted the longstanding relationship between Beckham and the department store, which has spanned over 15 years. The collaboration began in 2008 with the launch of a collection of Beckham’s dresses that quickly sold out. “Since then, we have seen Victoria Beckham evolve to become a leading independent luxury fashion and beauty brand,” Crane noted. “I’m so proud to celebrate the entire Victoria Beckham universe, as the Corner Shop becomes the unmissable House of VB.”
The Netflix Documentary: A New Chapter
Beckham’s Netflix documentary, which received the green light last summer, aims to chronicle her journey in the fashion and beauty industries. The series is expected to provide an in-depth look at her career, showcasing the challenges and triumphs she has faced along the way. The documentary follows the success of David Beckham’s own Netflix series, which garnered over 12.4 million views, indicating a growing interest in the Beckham family’s narrative.
Nicola Howson, known for her work on projects like “Beckham” and “99,” serves as an executive producer for the documentary, alongside Julia Nottingham, a BAFTA-nominated producer recognized for her work on “Pamela: A Love Story.” Beckham has expressed her excitement about the project, stating, “I’m just scratching the surface [business-wise]. So I would never say never about another documentary.”
Conclusion
Victoria Beckham’s dual launch of the “House of VB” at Selfridges and her Netflix documentary marks a significant moment in her career, blending her passion for fashion with the storytelling potential of streaming media. As she continues to evolve as a designer and entrepreneur, Beckham’s latest endeavors not only celebrate her past but also pave the way for future projects that promise to captivate audiences and fashion enthusiasts alike.
