Serapian Unveils Spring/Summer 2026 Collection Amid Expansion in Japan
A New Chapter in Luxury Fashion
In a stunning showcase at its Milan headquarters, Villa Mozart, Serapian has launched its Spring/Summer 2026 collection titled “Sunrise of Mestieri d’Arte.” This event, held during Milan Fashion Week, marks the second phase of the brand’s collaboration with British designer Bethan Laura Wood, a partnership that first gained attention at Salone del Mobile last April. The collection not only highlights Serapian’s commitment to craftsmanship but also reflects a broader trend in luxury fashion that emphasizes artisanal quality and emotional storytelling.
Craftsmanship Meets Innovation
Bethan Laura Wood’s design philosophy is evident in this new collection, where she skillfully blends her signature color palettes with Serapian’s artisanal techniques. The collection features a reimagining of the iconic Secret, Mini Secret, and Anì bags, showcasing a vibrant color scheme dominated by azure, pink, off-white, and ice. These hues are inspired by the Japanese Bokashi printing technique, which employs a gradient effect to create depth and texture. Each piece in the collection underscores the versatility of Serapian’s Mosaico technique, a hallmark of the brand that emphasizes intricate craftsmanship.
Maxime Bohé, CEO of Serapian, elaborated on the brand’s direction, stating, “We are in a phase of expansion, driven by the fact that today’s clients increasingly seek exceptional craftsmanship, design, and the quality of the handmade.” This sentiment resonates particularly well in Japan, a market known for its discerning taste and appreciation for artisanal quality. In June, Serapian opened its first flagship store, Villa Serapian, in Tokyo, further solidifying its presence in this lucrative market.
The Rise of Experiential Retail
Bohé emphasized the importance of creating experiential spaces, such as Villa Mozart, where customers can engage with bespoke services. “These have been particularly successful with Italian, American, Japanese, and Middle Eastern clients,” he noted. This shift towards experiential retail is not just a trend but a strategic move to cater to a clientele that seeks unique and rare pieces, moving away from mass-produced luxury items.
The Spring/Summer 2026 collection also introduces the Maro bag, which features a distinctive strip of knotted nappa on each side. Available in various styles, including maxi tote, medium tote, mini handbag, and crossbody, the Maro bag exemplifies the brand’s commitment to versatility and innovation.
A Palette of New Possibilities
Color and light take center stage in this collection, with new shades such as indigo, aqua, blush, sand, and antique rose complementing Serapian’s classic offerings. The Mosaico technique has also evolved, introducing new developments like Ribbon, which features a three-dimensional texture created by interlacing cotton ribbons, and the Microchain series, which adds a touch of luminosity to the brand’s creations through delicate metal chains.
The classic Secret bag has been reinterpreted using innovative artisanal techniques, including Mosaico Crochet, which incorporates a raffia motif, and Raffia Denim, blending both materials for a fresh take on a timeless design. Additionally, the Chiaroscuro Canvas series introduces a matching beach towel for the first time, further expanding the brand’s lifestyle offerings.
Expanding Horizons for Men’s Fashion
The collection is not limited to women’s accessories; it also features the Stepan collection for men, now available in a new iteration that combines asphalt cotton canvas with Cachemire leather accents in off-white, beige, and leaf green. A full-leather version in an intense green also debuts this season, showcasing Serapian’s commitment to providing luxury options for all genders.
A Unique Presentation
The collection was presented alongside some of Wood’s most iconic works, with a scenography inspired by nature as seen under a microscope. Wood created a modular system resembling scientific models and molecular structures, which served as pedestals for the bags. This innovative display was developed in collaboration with Barbini Specchi of Murano and glass artisan Pietro Viero, and these structures will later be utilized in Serapian boutiques worldwide.
Conclusion
Serapian’s Spring/Summer 2026 collection not only showcases the brand’s dedication to craftsmanship and innovation but also reflects a significant shift in the luxury market towards personalized and experiential retail. As the brand expands its footprint in Japan and beyond, it remains committed to delivering unique, high-quality pieces that resonate with a discerning clientele. The collaboration with Bethan Laura Wood serves as a testament to Serapian’s ability to blend tradition with modernity, ensuring its place in the ever-evolving landscape of luxury fashion.
